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Hugo Alves

Toronto, May 27-29, 2024

We are look forward to hosting our 9th Conference and Expo just minutes from the airport at the Delta by Marriott Toronto Airport Convention Centre. Don't miss out on Canada's largest collection of growers, retailers and brands.

Hugo Alves

Edmonton, AB, September 29 - Oct. 1, 2024

We are look forward to hosting our 10th Conference and Expo downtown at the Edmonton Convention Centre. Don't miss out on Canada's largest collection of growers, retailers and brands.

Previous Speaking Engagements at Grow Up:
2017 | 2019

Hugo Alves

Hugo is known as one of Canada’s leading advisors in the cannabis industry, having represented a variety of global industry participants, including licensed producers, licensed producer applicants, licensed dealers, e-commerce platforms, seed-to-sale software developers, design and build firms, patient aggregators, equipment manufacturers and distributors, and cannabis branding companies. Hugo has acted as lead counsel or played a key role in a wide variety of transactions since the inception of the cannabis industry in Canada and is widely regarded as a Canadian cannabis industry pioneer.

Prior to joining Auxly as its President, Hugo was a senior corporate and commercial Partner at Bennett Jones LLP where he founded and built the firm’s Cannabis Group.

Hugo obtained his B.A from Carleton University and his J.D from the University of Toronto.