Cannabis Training Canada Inc. (CTC) has become the designated training partner for the Cannabis Council of Canada.
CTC will be partnering with the council, also known as C3, to develop custom education modules for its members. CTC will work with association members to create branded training programs to directly connect with retail staff in Canada about their brands and products to boost communication.
The partnership will also potentially offer in-house training programs for member employees.
“This partnership will help C3 to diversify and improve the membership experience, as well as provide value to existing partners in the form of education and customized product and brand training for our member companies,” said George Smitherman, President and CEO of C3.