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Cannabis start-up Kandy Girl claims to be first weed company to advertise in the Metaverse

Dec 14, 2021 | Media Partners, The GrowthOp

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“We know our gummies don’t taste the best. But they work.”

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Cannabis start-up Kandy Girl is embracing the new world and diving into the unknown with its claim of being the first pot company to advertise its THC products in the Metaverse.

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To the website question, How is this legal, the company reports that because of the weight of its gummies, it can put 10 mg of delta 9 THC into each one “and be compliant to ship to all 49 states as the total THC percentage is less than 0.3 per cent making them federally legal in all 50 states.”

As per the so-called Farm Bill, “hemp cannot contain more than 0.3 per cent of THC,” notes information from the Brookings Institute.

Kandy Girl acknowledges that the company had been in negotiations to advertise on more than 100 locations in NFTPlazas, but the latter pulled out of the deal.

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That being the case, Kandy Girl switched gears and “acquired one parcel in the Decentraland Metaverse,” the company reports.

It further notes it has “purchased a half-dozen NFT (non-fungible tokens) on the Open Sea platform called Buzzed Bears, which it currently displays on their land.”

With that, “players in the game can walk on to Kandy Girls plot, visit their website, or their Instagram, as well as shop their NFTs,” the statement notes.

By clicking on the option to visit decentralized parcel, included on the company website, visitors are asked if they want to play using their wallet or play as a guest.

Looking forward, “Kandy Girl plans to build a full blow dispensary mixed with an art gallery where valuable NFTs are stored until they are sold,” the company statement notes. The company also expects to create an NFT set of its own, but there’s no time frame on that as yet.

The Metaverse is increasing getting love. Just last month, three people playing the Ethereum-based game Sandbox paid big bucks to be able to live next door to Snoop Dogg, even if only digitally.

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