Snoop Loopz: Snoop Dogg and Master P launch line of breakfast foods

Article content

Snoop Dogg is starting his mornings right with the launch of his own line of breakfast foods.

Article content

The 50-year-old rapper, whose real name is Calvin Broadus, has partnered with Percy “Master P” Miller. Together, they have formed Broadus Foods, with the goal of inspiring “economic empowerment by adding diversity into the grocery stores industry and creating opportunities for minority-owned food products and brands.”

According to the company’s website, Broadus Foods was founded to “continue Mama Snoop’s legacy of her generous love and passion for feeding families in our communities.”

The breakfast line includes cereal, oatmeal, grits, pancake mix and syrup.

Article content

Master P shared the news on his Instagram, writing that the duo plans on taking over grocery stores and “the more we make, the more we give.”

The company plans to support charitable organizations, such as Door of Hope, a California-based non-profit that helps families out of homelessness, with each purchase.

Earlier this year, it was rumoured that Snoop was considering launching a hot dog line, dubbed Snoop Doggs, after a court filing was obtained that showed attorneys representing the rapper had applied for a federal trademark on the term.

While that venture has yet to launch, Snoop is involved in a number of other cuisine-based investments, including cannabis-infused chips.

Earlier this year, Case Verde, an investment fund co-founded by Snoop Dogg, invested US$4 million into California-based cannabis brand TSUMo Snacks.

Article content

The company makes salty and savoury snacks, like cheese puffs and tortilla chips, infused with 10 milligrams of THC per bag.

That investment wasn’t exactly new ground for Snoop Dogg, who teamed up with his friend Martha Stewart in 2020 to advertise Tostitos chips and sala.

The partnership with Stewart, 81, is ongoing.

The pair first met in 2008 when Snoop was a guest on Stewart’s eponymous show and Stewart has said in the past she has benefited from the rapper’s penchant for cannabis, telling E!News that the only time she gets “that fabulous secondhand smoke,” is when she’s spending time with the rapper.

While she doesn’t inhale, Stewart has no problem with cannabis and has said in the past that she pops 20 CBD gummies a day.

“It does not disturb my concentration. In fact, I think it makes it even better and it doesn’t make me tired or any of the things that people say marijuana does to you. It’s fantastic. I think it’s great,” Stewart said.

For her part, in a sure sign of fall, Stewart launched her own line of limited-edition pumpkin spice CBD gummies this week.

“The pumpkin spice flavour signifies the beginning of the fall season and I wanted to capture this delicious moment with our CBD gummies,” Stewart said.

Subscribe to Weekend Dispensary, a weekly newsletter from The GrowthOp.