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U.S. company claims it is first to air a CBD commercial on major TV networks

Jan 6, 2022 | Media Partners, The GrowthOp

This post is presented by our media partner The Growth Op
View the original article here.

“As CBD becomes more mainstream and common, the ultimate goal for RealTestedCBD.com is to educate everyone about CBD and squash myths.”

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A U.S. company that helps consumers better understand CBD by comparing various related products claims it has become the first organization to air a CBD commercial on major television networks.

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Emphasizing that it “distills facts from fallacies about CBD usage,” RealTestedCBD.com recently announced it had aired the first CBD commercial promoting the website’s lab-tested information on Jan. 3, the company reports in a statement.

The 30-second spot — which the company calls a tutorial advertisement promoting the benefits of using its services — was aired in Las Vegas, Denver and San Diego via either CBS or ABC affiliates. The commercials, scheduled to run through Mar. 25, seek to help consumers navigate the exploding hemp-derived CBD realm.

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Both medicinal and recreational cannabis are legal in Nevada, Colorado and California.

“As CBD becomes more mainstream and common, the ultimate goal for RealTestedCBD.com is to educate everyone about CBD and squash myths,” Steve Townsend, the website’s general manager, says in the statement.

“The CBD industry is kind of like the Wild West right now — there aren’t many rules and regulations as to who can create a CBD brand, and who can sell CBD products,” Townsend told High Times. “The result of this issue is the creation of an industry where it is very difficult for consumers to distinguish good brands from bad brands, and good products from bad products.”

Indeed, data released last year from Invisibly’s Realtime Research survey found that 58 per cent of respondents reported they didn’t know the difference between CBD and THC-containing products.

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The company website notes the platform provides, free of charge, tested lab results of some of the most popular CBD products on the U.S. market.

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Using empirically tested data from the independently owned Earth Labs in California, the company statement notes the idea behind the website is to let those interested in using a CBD product know its origins, how accurate label claims are and whether or not it passed pesticide screening. As it stands, the website includes more than 350 CBD reviews of over-the-counter products.

It was not so long ago — 2019, in fact — that cannabis ads were nixed from Super Bowl LIII. Actress Bella Thorne, a weed lover who had been tapped by Lowell Herb Co., had their cannabis commercial for the Academy Awards rejected. Even New York City is not down with weed commercials, deciding to just say no to cannabis and hallucinogenic mushroom ads on the transit system despite cannabis being legal in the state.

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RealTestedCBD’s claim to first CBD commercial fame, though, seems particularly timely given what is happening in the U.S. with delta-THC, the emergence of other cannabis compounds and the fact that CBD can be found in many different places, according to High Times.

Labelling, whether related to CBD or THC, has proved a sticky, sometimes criticized proposition.

Last fall, a scientific paper with a Canadian connection suggested that indica or sativa labels on products were “poor predictors of a sample’s genetics and chemistry.” That could mean a buyer expecting distinct aromas or psychoactive effects — based on the indica or sativa tag — could be sorely disappointed.

“Because it is a widely used drug that is increasingly being legalized for medicinal and recreational use, it is critical that cannabis’s genetic and chemical variation be accurately quantified and communicated,” according to the scientific paper published in Nature Plants.

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FILE: Warning labels on cannabis products sold at the Société québécoise du cannabis outlet on St-Hubert St. in Montreal. /
FILE: Warning labels on cannabis products sold at the Société québécoise du cannabis outlet on St-Hubert St. in Montreal. / Photo by John Mahoney /Montreal Gazette

With regard to medicinal marijuana, the Harvard Gazette reported last spring that the contents of these products can vary considerably from distributors’ claims. Despite an increase in demand as more U.S. states legalize weed, “there is little consistency in product regulation or labelling, unlike the strict regulation of medicines purchased through a pharmacy,” the article adds.

In Canada, cannabis testing is required by a certified, government-approved lab and labels must list critical information for consumers, The GrowthOp reported in 2020. Sources told TGO’s Sam Riches that it’s not uncommon for producers to send samples to various labs and partner with whichever one sends back the highest score for THC. High THC content has been cited as a big driver for buying recreational cannabis products.

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It’s enough of an issue that a student-led project out of Southern Illinois University Carbondale will put the accuracy of CBD labels to the test. “I hope this study can clarify the problem that currently exists with the label content of CBD products, and for the FDA (U.S. Food and Drug Administration) to be more rigorous with this market,” Roberto Santos-Torres, who is examining hemp-derived CBD products, said in a news release last fall.

Last October, Technavio announced it expected the CBD market size to increase by US$ 29.91 billion ($38 billion) between 2020 and 2025.

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