Niagara Falls, ON

Join us in spectacluar Niagara Falls, ON for 3 days of cannabis cultivation, psychedelics and extraction.

September 11-13, 2022

Grow Up Awards Gala

Annual Grow Up Industry Awards. Come celebrate the innovation and sucess in the cannabis growing industry.

September 12, 2022, Niagara Falls

Why more companies in the U.S. are betting on cannabis drinks

Sep 6, 2022 | Media Partners, The GrowthOp

This post is presented by our media partner The Growth Op
View the original article here.

The cannabis beverage market is slowly getting crowded

Article content

Now that people are officially smoking more cannabis than tobacco, it’s time for companies to try to make a profit off cannabis drinks.

Advertisement 2

Story continues below

Article content

Weed-infused beverages haven’t amassed much success, mainly because THC is difficult to present in liquid form, but also because some of these drinks tend to taste like grass.

Article content

But there’s a variety of brands hoping to change things by creating THC-infused drinks and providing a new and more accessible method to get high. Still, these products are in their infancy.


  1. Can Cannabis And Hemp-Infused Beverages Replace Your Boozy Drinking Habits?

  2. A selection of cannabis infused drinks by Truss Beverage Co. /

    Canada’s public possession limit for cannabis beverages set to increase

  3. To launch in Canada, the brand has partnered with Truss Beverage Co., a joint venture between MolsonCoors Canada and HEXO.  PHOTO BY DRINK CANN INSTAGRAM

    Cann raises nearly $35 million as it launches in Canada

CNBC reports that the market is slowly getting crowded, with various companies trying to be the first to crack the formula and deliver the first successful and mainstream THC drink.

Advertisement 3

Story continues below

Article content

“The choice for consumers was not as wide in the past, but now we’ve seen dozens of companies get involved in the cannabis beverage space,” says Amanda Reiman, vice president of public policy research at the cannabis analytics firm, New Frontier Data.

Some of the biggest beverage companies in the U.S. are getting involved in the cannabis drinks space: Pabst Blue Ribbon (PBR), Anheuser-Busch, Constellation Brands, Lagunitas Brewing Company and Ceria are some of the biggest names on the list.

PBR is selling non-alcoholic cannabis drinks containing 10 milligrams of THC, which also is the cap in Canada. The drinks are available in pineapple, mango, strawberry and lemon flavours, and, since cannabis remains federally illegal in the U.S., are sold online or in dispensaries located in legal states.

Advertisement 4

Story continues below

Article content

While cannabis drinks have been brought up in the past, some experts are calling this moment unique, and the right time for the drink to have its breakthrough.

“There have been multiple false starts for anointing beverages as the next big thing,” says Keef Brands CEO Travis Tharp. “But I think we’ve gotten to a point where we are showing that the year over year growth is something that is substantial.”

As is the case with new cannabis inventions, the lack of research continues to be a hurdle, resulting in a laborious process that may take years to resolve. Still, as the plant continues in popularity, people will likely try out new forms of cannabis, even if they’re not aware of the possible side effects.

The FreshToast.com, a U.S. lifestyle site that contributes lifestyle content and, with their partnership with 600,000 physicians via Skipta, medical marijuana information to The GrowthOp.

Subscribe to  Weekend Dispensary, a new weekly newsletter from The GrowthOp.

Advertisement 1

Story continues below

Comments

Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful. We have enabled email notifications—you will now receive an email if you receive a reply to your comment, there is an update to a comment thread you follow or if a user you follow comments. Visit our Community Guidelines for more information and details on how to adjust your email settings.

This post was originally published by our media partner here.

Grow Up – September 11-13, 2022
Niagara Falls Convention Centre, ON

News from Grow Up Media partners