(PART II) Growing for Celebrities: How Do You Develop the Perfect Strain that is Worthy of Their Name?

Monday May 31st
1:45 PM - 2:30 PM - Lecture Theatre (VCC)
Speakers: Jeff Goldenberg

Celebrities spend their life building their personal brand. Everything they are associated with must carry that same level of quality and commitment. Cannabis products are no different. Growing the perfect strain is half the battle to a celebrity brand, you need to maintain that quality on everything with their name on it. Listen to growers of celebrity brands talk about the challenges when growing for an international brand.


Speaker Submissions

If you are in the cannabis growing industry and would like the opportunity to speak at Grow Up Conference and Expo, please click here to apply.