Priscilla Vilchis

Priscilla Vilchis

CEO, Premium Produce

Priscilla Vilchis is a self-made business magnate and the youngest and first-ever minority female CEO to be awarded licenses to cultivate and produce medical and retail cannabis in Nevada and California. Her state-of-the art cultivation facility, Premium Produce, is just a few miles from the new Raiders’ stadium and the Las Vegas Strip where she grows and packages her sophisticated cannabis brand inspired by her Latin roots, Reina. Vilchis is a pioneer in the industry – breaking several financial, cultural and gender barriers while taking a jab at the stereotypes of cannabis consumers by introducing a brand, that is sustainable and innovative, packaged in curvy and beautiful glass jars. Vilchis also recently launched a 1000mg Full Spectrum Reina Extra Strength CBD tincture line; which contains some of the purest of ingredients to maximize the effects on its consumers. Vilchis’s ultimate goal is to generate reimbursements from health insurance providers for medical cannabis and make sure all marijuana and CBD manufacturers are held to the highest of standards to produce product that is safe and effective, just like the high expectations she holds her business to.

Photo Credit: TalbotSnow

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