A brand strategist since 2004, Rachel Colic has blazed her reputation by digging deep to understand the ‘why’ that fuels consumer behaviour. Armed with meticulously researched and finely crafted insights, Rachel develops fully integrated brand experiences for customers, and exponential growth for brands.
Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine. As VP of Brand Strategy & PR for Pure Global Cannabis Inc., Rachel is responsible for building the PURE family of brands for both the medical and adult-use markets in Canada and around the world.
Rachel is also the founder of Eves of Eden™, a cannabis lifestyle and education brand for women in Canada; creator of the famed CROWNS™ filter tips; co-host of The High Friends Podcast™ focused on women who are unapologetic over their love of cannabis; and a mentor and advisor for Leaf Forward, Canada’s first cannabis business-accelerator program.