Welcome to Grow Up

Vancouver, BC – January 19–21, 2026

We look forward to hosting our next Grow Up Conference and Expo downtown at the Vancouver Convention Centre (East Building). Don’t miss out on one of Canada’s most impactful gatherings of growers, retailers, and cannabis brands, all under one roof.

A Conversation with Minister Popham:

Monday January 19 @ 10:15am

Executive Summit - Fireside Chat British Columbia’s move to bring cannabis under the Ministry of Agriculture and Food signals a major shift in how the sector is supported and regulated. Honourable Lana Popham joins Orville Bovenschen, President of Village Farms Canadian Cannabis, for a forward-looking conversation on cannabis as a core part of B.C.’s agricultural economy. The discussion explores new opportunities for producers, strengthened competitiveness, and B.C.’s leadership in sustainable, globally respected cannabis production.

Kevin Jodrey on the Next Decade of Cannabis

Monday January 19 @ 4:50pm

Executive Summit - Closing Keynote Kevin Jodrey draws on decades of experience to examine the future of cannabis - from genetics and terroir to global markets and long-term sustainability. A forward-looking session for executives focused on building resilient, quality-driven cannabis businesses over the next decade.

2026 Lifetime Achievement Award Recipients

Tuesday January 20 @ 2:45pm & 4:15pm

Congratulations to this year's recipients. Presented on the High North Main Stage Tuesday Jan. 20, 2026:
2:45 pm - Don Briere, Carol Gwilt, Jodie Giesz-Ramsay
4:15 pm - John Conroy

David Hume - BC Cannabis Regulator Insights & Priorities

Monday January 19 @ 11:00am

(Presentation) B.C. designed it’s cannabis framework to support a diverse legal sector that includes smaller scale operators. Seven years later, hear from the cannabis regulator on how these rules are working and provincial priorities for supporting a strong cannabis sector.

Join thousands of industry leaders at Vancouver 2026

January 19-21, 2026 Vancouver, BC 2,500+ Attendees

View Exhibitors

SESSIONS

EXHIBITORS

SPEAKERS

ATTENDEES

SQ. FT. SPACE

Learn.

With over 100 world-class speakers, our informative panels will bring you up-to-speed with what is happened in the cannabis cultivation and extraction industry, nationally and abroad. Our sessions are dedicated to the hottest topics, latest trends and the future of cannabis.

Connect.

Making connections in this industry is key to your success. Grow Up continues to be the leader as the place to make new connections that are vital to your business. Network with LPs, head growers, extractors, retail, budtenders, purchasing agents, distributors, suppliers, manufacturers and more.

Grow.

Our in-depth Masterclass Technical workshops series will elevate your growing. Our sessions are designed to go in-depth to cannabis cultivation and extraction. Our Brands and Buyers zone provides the best ROI for your brand in the industry.

Vancouver, BC, Canada

Monday January 19, 2026

Executive Summit (SOLD OUT)

9:00 am – 5:00 pm
Executive Conference and Exhibitor Registration

10:00am
Welcoming Address

10:15am - 5:30pm
Panel Discussions

5:30 pm – 6:30 pm
Executive Cocktail Reception

Canadian Cannabis Championship

11:00 am – 4:00 pm
Live Judging @ Cannabis Culture (307 W Hastings St, Vancouver)

7:00 pm – 12:00 am
Kick-off Party @ Cannabis Culture (307 W Hastings St, Vancouver) | New Amsterdam Cafe (301 W Hastings St, Vancouver)

Tuesday January 20, 2026

Industry Conference and Expo

9:00 am – 5:00 pm
Conference and Expo Registration

10:00 am – 5:00 pm
Industry Expo

10:00 am – 5:00 pm
Industry Conference - High North Main Stage

10:00 am – 5:00 pm
CANNA Breeders & Genetics Zone

10:30 am – 4:30 pm
Masterclass Sessions

10:30 am – 12:30 pm
(Morning) Brands and Buyers Speed Networking

2:00 pm – 4:00 pm
(Afternoon) Brands and Buyers Speed Networking

8:00 pm - 12:00 am
Grow Up Official Networking Party @ Shark Club (180 West Georgia St) *inside of our host hotel Sandman

Wednesday January 21, 2026

Industry Conference and Expo

9:00 am – 3:00 pm
Conference and Expo Registration

10:00 am – 3:00 pm
Industry Expo

10:00 am – 3:00 pm
Industry Conference - High North Main Stage

10:00 am – 3:00 pm
CANNA Breeders & Genetics Zone

10:15 am – 2:15 pm
Masterclass Sessions

12:00 pm – 3:00 pm
So You Think You Can Cook with Cannabis

Canada’s #1 Cannabis Industry Conference and Expo

Grow Up Conference is a privately owned Canadian company since 2017 focusing on cultivation, brands and retail.
You will be surrounded by industry professionals with a lot of opportunites to make new connections.

We have something for everyone in the cannabis space. Select your experience below.

CANADIAN CANNABIS CHAMPIONSHIP

Grow Up is proud to bring The Canadian Cannabis Championship to Vancouver, January 19, 2026 at the legendary Cannabis Culture. The top licensed producers in cannabis will be competing for the title of best in Canada by live judging.

PRODUCT SAMPLING

Retail Buyers and Budtenders, come meet the hottest brands and sample the freshest products. For educational purposes. No products are for sale anywhere at the event. Attendees must not exceed 30g of a combination of cannabis flower, seeds and extracts.

BRAND ZONE

Grow Up has a Brand area dedicated to getting standard, micro and craft LPs in front of the retail decision-makers. Retail purchasing agents receive a full complimentary Industry Pass.

Exploring the Mastery Behind Top Craft Brands

Welcome to “Behind the Label: Exploring the Mastery Behind Top Craft Brands,” a blog series presented by Grow Up that explores the world of craft cannabis in Canada. These stories take you behind the scenes with some of the country’s most innovative craft cannabis producers, offering a personal look at the people, processes, and philosophies that make these trailblazers tick.

Each bi-weekly feature highlights the unique approaches, challenges, and successes of craft growers, providing readers with a deeper understanding of what it takes to thrive in the competitive Canadian cannabis market. From artisanal cultivation techniques to pioneering branding strategies, “Behind the Label” showcases the artistry and passion driving the craft cannabis community.

Behind the Label

Behind the Label Royal Harvest Cannabis: World-changing Weed with Heart

Sep 8, 2025

Dabble Cannabis Co. This week on Behind the Label, we feature Dabble Cannabis Co. from Cowichan Valley, where CEO Alannah Davis creates award-winning live rosin from single-source sun-grown cannabis.