Jeff Curtis is the co-founder of Boro and Beyond, an industry-leading media production and consulting company, and TruQuartz, a brand specializing in cannabis concentrate accessories. With a decade of experience in photography, videography, and cannabis advocacy, Jeff has become a prominent voice in the industry. He has shared his insights on notable platforms such as the Legacies and Certicraft podcasts and was a speaker at the 2023 Grow Up event. Since 2015, Boro and Beyond has been at the forefront of media production in the cannabis industry and product development to serve important gaps in the market. From 2015 to 2018, it was the first and only 100% Canadian glass gallery with a photo studio upstairs, serving as a central hub for photography for many of Vancouver’s dispensaries. Jeff’s passion for visual storytelling and attention to detail has helped shape the image of the cannabis industry in British Columbia. Boro and Beyond has expanded its operations to provide high-quality video and photography services across multiple industries. Jeff and his team have actively collaborated with the Tri-Cities Chamber of Commerce, becoming the first to secure an open letter supporting cannabis consumption spaces. Their advocacy has also earned the company a nomination for Business of the Year 2023, while Jeff himself has been nominated for Young Professional of the Year, recognizing their dedication to both media excellence and cannabis advocacy. As the co-founder of TruQuartz, a cannabis concentrate accessories brand, Jeff is pioneering the space by offering high-quality products made from premium sourced materials. TruQuartz focuses on providing consumers and retailers with durable, high-performing accessories at affordable prices, positioning itself as a trusted brand in the market. Through high profile partnerships with producers/retailers and a commitment to excellence, Jeff is helping to raise the standard for cannabis accessories.