Like many Canadian cannabis enthusiasts, Zaira dreamed of what cannabis retail could look like under legalization – and in late 2021 she turned those dreams into a reality. The Curious Cannabis Co is a warm and inviting shop in the west end of Toronto with a focus on customer education and product curation.
By combining her past in marketing, public relations, and boutique retail sales with her deep love of the plant and community spirit, Zaira has created a retail environment most often described as “your cool grandma’s living room” or “a small town general store” where microgrowers are the star of the show and there’s no such thing as a silly question.
Zaira’s greatest mission is to help create a thriving independent cannabis industry, but when she’s not working hard at the CCC or RCCO you can probably find her tending to her garden, plugging away on an art project, or exploring the city an it’s many vibrant neighbourhoods and businesses.
