Previous Speaking Engagements at Grow Up:
2024 Alberta

James Easter

Jimmy’s passion for cannabis began as an underground grower in the 90s until when in 1998, he began managing hydroponic stores as well. His knowledge, industry connections, and love for the plant itself have served him ever since.

In 2017, he was given the opportunity to join the Biofloral sales team and has managed their retail accounts in Ontario, Quebec and the Maritimes exclusively until recently when he took over their commercial accounts in Ontario as well.

Jimmy is a devoted father, son, and husband. He loves hockey, the great outdoors and has been to more concerts than a groupie.