Fez Rismani is a tech-savvy serial entrepreneur and the Founder & CEO of Elevate Wellness Inc., a Health Canada-licensed manufacturer advancing agile, lean, and export-ready cannabis 2.0 products. With over 15 years of experience building and scaling ventures across cannabis, logistics, e-commerce, and CPG, Fez has helped startups and multinationals alike identify new opportunities, streamline operations, and accelerate growth.
At Elevate, he leads product strategy, co-manufacturing partnerships, and the company’s expansion into international medical and nutraceutical markets. His approach combines data-driven decision-making, automation, and pragmatic process design—turning operational complexity into efficiency without compromising quality or compliance.
Fez’s track record includes multiple successful exits and collaborations with global brands such as Walmart, Loblaws, LCBO, and Just-Eat. Previously featured in Financial Post, Yahoo Finance, and Business in Vancouver, he champions the principle of “smart systems over big systems,” leveraging technology, research, and lean methodologies to bring intelligent, responsible manufacturing to the future of plant-based wellness.
