Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm - 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

The Genetic Exchange is back in town, Alberta! 🌱🤝

Bring your seeds & clones to trade with like-minded growers at Grow Up Alberta’s Genetic Exchange, presented by Pop Seeds Collective, Neptune of the North, 34th Street Seed Co., Big League Genetics, and ND Supplies.

The Genetic Exchange Event Details:
🗓️ Date: October 1, 2024
⌚ Time: 2:30 pm to 3:00 pm
📍 Location: Edmonton Convention Centre (Hall D)
🧬 Bring your seeds & clones to swap from home!

As per The 🍃 Act, guests over the age of 19 attending Grow Up Alberta are permitted to carry up to 30 grams of 🍃, or the equivalency in other product formats, and 4 vegetative plants. Expand your genetics and connect with the growing community!

All participants must have a VIP Delegate badge, 2-Day Industry Pass or One-Day Conference Pass in order to attend this event.

Breeder Zone
Tuesday, October 1, 2024

10:30 AM11:00 AM
Tuesday October 1st
Join us as we learn the science and innovation behind developing new and exciting cannabis cultivars tailored for the Canadian market. This panel will explore the importance of ensuring consistent phenotypic expressions and how to avoid the pitfalls of phenotypic plasticity. Learn from industry experts about the key factors that create a full menu of offerings, including growth structure, flowering time, yields, and commercial viability. Discover what licensed producers (LPs) can improve on and gain valuable insights to optimize your breeding program and investment.
Moderator: Dr. Av Singh
11:00 AM11:30 AM
Tuesday October 1st
Join us for an in-depth panel discussion on the critical role of phenohunting and genetic selection in modern cannabis cultivation. This session will focus on how breeders can align their efforts with consumer trends and preferences, creating a successful menu selection. Discover the latest advancements in genetic innovation and how to strategically plan breeding programs to set new genetics in motion. Hear from leading experts about practical applications and benefits of integrating advanced genetics into your breeding practices, driving success from seed to harvest.
Moderator: Dr. Av Singh
11:30 AM12:00 PM
Tuesday October 1st
Explore the intersection of plasticity breeding, tissue culture, cultivation and solventless extraction in this technical Breeders Zone workshop. Learn how these innovative techniques are shaping the future of cannabis cultivation, leading to stronger, more productive plants. Gain practical knowledge on how to implement these strategies for optimal cultivation outcomes.
Moderator: Dr. Av Singh
1:30 PM2:00 PM
Tuesday October 1st
Room: Hall D
Discover the art and science of reviving old-school cannabis genetics in this comprehensive workshop led by seasoned Canadian cultivators and breeders, this session will explore the methods and practices of breeding with classic genetics. Learn about the historical significance of these strains. Gain practical insights into integrating classic strains into modern breeding programs.
Moderator: Dr. Av Singh
2:00 PM2:30 PM
Tuesday October 1st
Room: Hall D
Join us for an intimate fireside chat with the original breeder of Low-Ryder, the strain that introduced autoflowering cannabis to the commercial market, presented by Neptune of the North. This session will cover the evolution of Low-Ryder and how it became a favorite ruderalis cultivar among growers and breeders worldwide. Learn about the challenges and breakthroughs that made Low-Ryder a foundational strain in cannabis breeding from the creator himself in this rare meet & greet style presentation.
Moderator: Dr. Av Singh
2:30 PM3:00 PM
Tuesday October 1st
Room: Hall D
Expand your cannabis cultivation horizons at the Seed & Clone Exchange, sponsored by Neptune of the North, Pop Seeds Collective, ND Supplies, and 34th Street Seed Co. Trade valuable seeds and clones while networking with top breeders and growers in the industry. This event provides a platform to discover new genetic varieties, exchange cultivation tips, and build lasting professional relationships.

The Grow Up Genetic Exchange is committed to fostering a responsible and inclusive environment. All participants must adhere to provincial and federal regulations and guidelines for cannabis cultivation and seed distribution and no one shall be in possession on more than 30g of flower or equivalent. Remember: 1 seed = 1 g of dried cannabis. Maximum 4 non-flowering plants per guest.