Get ready for Grow Up Alberta's energetic opening ceremony! The President and CEO of Grow Up, Randy Rowe, will be taking the stage to kickstart the event with an inspiring speech and exciting announcements. Don't miss this opportunity to launch your conference experience with a bang!

Join us for a captivating discussion as cannabis icon and legend Tommy Chong returns hone and sits down with his son Paris Chong for an intimate and enlightening conversation. Delve into their shared experiences, and unique perspectives on the evolving cannabis landscape. From legendary moments to future possibilities, you will get an exclusive glimpse into the world of cannabis icon.
Interviewer: Paris Chong

Join us for a dynamic panel featuring top producers who share their insights on creating products that captivate retailers. Learn what retailers want to know about their producers and how to tailor your offerings to meet market demands. Learn about the latest trends and popular products dominating the Alberta market. Hear firsthand from reps about the top-selling items and the qualities that make them desirable. Equip yourself with the knowledge to produce market-ready products that thrive in the competitive cannabis landscape.
Moderator: Kieley Beaudry

Get expert advice on handling cannabis product recalls. This session will cover the critical aspects of recall management, including regulatory compliance, logistics, and customer communication. Gain the tools and knowledge to understand what goes on behind the scenes of a cannabis product recall and learn how to navigate recalls smoothly and effectively.
Moderator: Nina Ackah

In a crowded cannabis market, how do brands create lasting connections with customers? Join industry experts as they share essential strategies for launching a new cannabis brand by differentiating your brand, fostering customer loyalty, and creating memorable consumer experiences. Learn what it takes to make your brand stand out and thrive as legalization progresses.
Moderator: Jenn Bocking

Alberta's cannabis industry is full of opportunities—but it comes with its own set of challenges. Hear from successful local producers as they discuss the keys to building a strong cannabis company in Alberta. From market strategies to operational insights, this conversation is a must for anyone looking to grow in Alberta's cannabis market.
Moderator: Alena Jenkins

Explore the critical role of Indigenous communities in the evolving cannabis industry. This panel will delve into the challenges and opportunities Indigenous entrepreneurs face, the importance of reconciliation, and how the industry can better support Indigenous participation and leadership. Hear from Indigenous leaders and advocates about their journey, successes, and the steps needed to foster a more inclusive and equitable cannabis sector.
Moderator: Robert Laurie

Join us for an open discussion on the current state of cannabis vape technology and the frequent recalls that challenge the industry. This panel will explore the latest advancements in vape technology, identify areas needing improvement, and discuss strategies to enhance product safety and reliability. Hear from industry experts about the causes of high recall rates, their experiences handling vape cart returns, the logistical challenges involved, and strategies to maintain customer trust and satisfaction. Gain insights into the future of cannabis vape technology and how to stay ahead in this evolving market.
Moderator: David Brown

Discover the future of cannabis consumption lounges in Alberta with industry pioneers. As regulations evolve, this panel will explore the anticipated development and impact of these lounges, focusing on their potential to create safe, social spaces for cannabis use. Discover the challenges and opportunities these lounges present, and learn how they can enhance the cannabis experience for consumers while fostering a sense of community.
Moderator: Nathan Mison

Explore the world of cannabis metrics that matter most to consumers in this insightful panel. Beyond just THC and terpenes, understand the importance of factors like cannabinoid profiles, flavonoids, and product consistency. Join industry experts as they discuss how these metrics influence consumer choices, product quality, and market trends. Learn how to effectively communicate these critical attributes to educate and attract informed consumers. Gain a comprehensive understanding of what truly drives consumer preference in the cannabis market.
Moderator: Jenn Bocking

Join us as we address the mental health challenges faced by cannabis industry professionals in this panel. Explore strategies to support mental well-being in the workplace and hear from experts on creating a resilient, healthy workforce. Additionally, learn how cannabis can play a role in promoting mental health, with a special focus on veterans and their unique experiences. Join us for an in-depth discussion on fostering a supportive and thriving environment in the cannabis sector.
Moderator: Keith Bao

Discover the exceptional and unconventional cannabis products that are making waves in the industry. Learn about the latest innovations that go beyond traditional flower and edibles. From novel consumption methods to unique formulations, hear from leading producers and innovators about what sets these products apart in a crowded market. Learn how these creative solutions are shaping consumer experiences and setting new industry trends. Be prepared to leave with new ideas and a deeper appreciation for cannabis innovation.
Moderator: Di Spencer

Explore the future of sustainable cannabis packaging with our panel on packaging and recycling innovations. Learn about the latest advancements in eco-friendly materials and recycling programs designed to reduce the environmental impact of cannabis packaging. Hear from industry leaders about successful initiatives and best practices for creating a greener cannabis industry.
Moderator: Aly Benson

Join us for a special presentation on the proposed regulatory changes from Health Canada that will shape the cannabis industry. Key topics include modifications to edibles, the implementation of clear packaging, the addition of view windows, and the removal of the 1-gram restriction. David Brown of StratCann will moderate a Q&A session following the presentation, offering attendees the chance to engage directly with the updates.