Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta's cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm - 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Welcome to the Grow Up Experience

Date: Sunday, September 29, 2024
Time: 12:00 PM – 6:00 PM
Location: Edmonton Convention Centre
18+. Open to the Public!

Step into the world of cannabis like never before at our Grow Up Alberta Consumer Day! For just $25, experience an immersive and educational day open to all adults 18 years and older. Whether you’re a seasoned enthusiast or simply curious about cannabis, this event offers something for everyone.

What to Expect:

  • Live Judging of the Canadian Cannabis Championship: Witness the excitement as top cannabis products are judged live in our expansive 8,000 sq ft consumption area. See the best in the industry compete and find out which products come out on top! Hosted by Urban Remo.
  • Top Cannabis Brands: Discover and purchase products from leading cannabis brands. Explore a variety of offerings and find your new favorites.
  • Expert Growing Tips: Learn from industry experts, like the Guru of Ganja Ed Rosenthal, with hands-on tips and advice on cultivation. Whether you’re growing at home or just interested in the process, our experts are here to answer your questions.
  • Product Information: Get the latest information on cannabis products, including strains, edibles, concentrates, and more. Our exhibitors are ready to provide insights and help you understand the many options available.
  • A Fun Day of Learning and Enjoyment: Enjoy a relaxed, friendly atmosphere where you can explore, learn, and celebrate cannabis culture. Meet other enthusiasts, engage with brands, and deepen your understanding of the cannabis industry.

Don’t miss out on this unique opportunity to connect with the cannabis community, gain valuable insights, and have a fantastic time. Get your tickets now and join us for a memorable day at Grow Up Alberta Consumer Day!

2024 Schedule

DAY ONE: GROW UP EXPERIENCE (open to the public)
Sunday Sept. 29, 2024
12:00 PM12:20 PM
Sunday September 29th
Welcome to Grow Up Conference & Expo's Experience Day programming. We're excited to be back in Edmonton and looking forward to an exciting event!
12:20 PM12:40 PM
Sunday September 29th
Bring your questions and curiosity to this engaging session where a budtender and master grower are ready to answer anything. From cultivation tips to understanding product differences, learn directly from industry pros and gain insights that will enhance your cannabis knowledge.
Q&A Moderator: Julie Domingo
12:40 PM1:00 PM
Sunday September 29th
Ready to grow at home? Join us for an in-depth session where you'll learn exactly what you need to start your own cannabis garden. From essential tools to must-have supplies, you'll leave with a comprehensive checklist and a detailed explanation to ensure your home grow is a success.
Hosted by: Julie Domingo
1:00 PM1:20 PM
Sunday September 29th
Join us to learn the basics of growing cannabis from seeds and clones. This session will explain how to choose the right plants by exploring topics like phenohunting and genetic selection. Discover how these methods can help you find the best traits for your home grow, ensuring healthy, consistent plants. Perfect for beginners looking to understand the basics of cannabis genetics and cultivation!
Hosted by: Julie Domingo
1:20 PM1:40 PM
Sunday September 29th
Get all your home growing questions answered by Ed Rosenthal, the legendary "Guru of Ganja" and author of the best-selling Marijuana Grower’s Handbook. In this special "Ask Ed Anything" session, learn about the best genetics for your indoor grow, tips for cultivating your four legal plants, and which strains are perfect for first-time growers. Whether you're a newbie or an experienced homegrower, this is your chance to get expert advice from one of the most trusted voices in cannabis cultivation.
Q&A Moderator: Julie Domingo
1:40 PM2:00 PM
Sunday September 29th
Take the guesswork out of your homegrow with this guide to nutrients and feeding schedules. Learn how to simplify your nutrient program and easily determine when your plants need water or feeding. Perfect for beginners and experienced homegrowers alike, this session will help you keep your plants healthy and thriving.
Hosted by: Julie Domingo
2:00 PM2:20 PM
Sunday September 29th
Make an informed decision about your homegrow lighting options. This session will guide consumers and new growers through the pros and cons of HPS and LED lights, helping you pick the perfect option for your growing space. Learn which lighting option is right for your homegrow environment, and make the best choice to ensure healthy, thriving plants.
Hosted by: Julie Domingo
2:20 PM2:40 PM
Sunday September 29th
New to home growing? This session is your go-to resource for identifying and managing common pests and diseases in your cannabis garden. Learn what to watch for, how to prevent problems before they start, and the basics of Integrated Pest Management (IPM) to keep your plants thriving.
Hosted by: Julie Domingo
2:40 PM3:00 PM
Sunday September 29th
3:00 PM3:20 PM
Sunday September 29th
Learn the essential steps to properly harvest, dry, and cure your cannabis plants. This session is perfect for first-time growers, offering clear guidance on how to handle your harvest to ensure the best quality product from your homegrow.
Hosted by: Julie Domingo
3:20 PM3:40 PM
Sunday September 29th
Join us as we explore the art of making hash at home. Learn the basics of washing cannabis to make bubble hash and discover how to press flower for the best results. This is the perfect introduction for new homegrowers and consumers interested in exploring the art of hash-making.
Hosted by: Julie Domingo
3:40 PM4:00 PM
Sunday September 29th
Explore the rich history and vibrant culture of heady glassware in this engaging session. Consumers will learn about the art of glass making, the evolution of heady glass, and the passionate community that surrounds it. This is a must-attend for consumers who appreciate the artistry and culture of the heady glass scene.
Hosted by: Julie Domingo
4:10 PM4:40 PM
Sunday September 29th
Think you’ve got what it takes to be the best roller? Show your skills at the Rolling Competition in the outdoor consumption lounge, proudly sponsored by 6ixotics! This event is open to all consumers who want to challenge their rolling abilities in a competitive setting. Volunteer to compete or come to watch as participants strive to roll the perfect roll.
Hosted by: Julie Domingo


4:40 PM5:00 PM
Sunday September 29th
Curious about using cannabis as medicine? Learn how cannabis can be used for medical purposes in this informative Q&A session with registered nurses. Perfect for those new to cannabis, this session offers an opportunity to ask your questions and gain a better understanding of its medical applications and safe usage.
Hosted by: Julie Domingo
5:00 PM5:20 PM
Sunday September 29th
Learn how to properly store your cannabis to preserve its quality and potency. This session on Consumer Product Packaging Innovation will teach you the advantages of proper storage and introduce you to the latest storage solutions coming soon to the market. Keep your cannabis fresh and flavorful with the right packaging.
Hosted by: Julie Domingo
5:20 PM5:40 PM
Sunday September 29th
Curious about accessing cannabis for medical purposes? Learn the ins and outs of accessing medical cannabis in Canada. This session will cover who qualifies as a medical patient, how to register, and provide detailed information on Health Canada’s ACMPR program under The Cannabis Act. Empower yourself with the knowledge to access medical cannabis safely and legally.
Hosted by: Julie Domingo
5:40 PM6:00 PM
Sunday September 29th
Discover the benefits of cannabis-infused topicals for pain relief, inflammation, and relaxation. In this hands-on session, you’ll have the chance to see, touch, and smell a variety of products while learning about the stories behind their creation. Find out how these topicals can enhance your wellness routine.
Hosted by: Julie Domingo