By Heather Egger
Edmonton’s Partake Cannabis is redefining what it means to produce craft cannabis. Founded in 2018, this small-batch producer has made a name for itself by staying true to the principles of artisanal cultivation. From the first seed to the final product, every step in the process is handled with precision and care, ensuring that consumers receive the highest quality cannabis. Let’s dive behind the label to explore the practices that make Partake stand out in Canada’s craft cannabis market.
Unique Practices: Crafted with Care
With a flower canopy just a bit larger than a micro-grow, Partake may be one of the smallest licensed producers in Canada, but their impact is substantial. Their tiny production team of just ten people doubles as an in-house focus group, ensuring every decision is rooted in knowledge and passion for the product.
Every aspect of their cultivation process is designed to preserve the plant’s natural integrity. They grow their cannabis in organic soil, using teas and organic nutrients to foster the plants without pesticides. Hand-watering, hand-trimming, and hang-drying whole plants are just some ways they maintain the highest standards. The result? Non-irradiated, pesticide-free, and consistently exceptional cannabis.
Their strain selection is equally meticulous. Partake’s upcoming release, Rainbow Zkittlez, is set to make waves with its super sweet, candy-like flavour profile and up to 5% terpene content. It’s a popular strain in California but a newcomer to the Canadian market. Also, their Orange Squeeze is a Sativa-dominant cross of Mimosa and Orange Tree that boasts a fresh citrus aroma, like cutting into a ripe orange. Available in prerolls, 3.5-gram, seven-gram and now 28-gram packs, this strain promises a powerful sensory experience.
Brand Story: Cultivating Quality
Partake’s journey is rooted in a deep respect for the plant and the consumer. CEO Michael Roellinghoff says it best: “Our customers appreciate a good smoke and know that great cannabis takes meticulous care.” Master Grower and co-founder Landon Yarmuch shares this approach, focusing on finding strains that excel in visual appeal, consistency of grind, taste, and smell. As Landon explains, “We prioritize terpenes because they carry the THC and create the effects—THC alone is the last thing we are looking for.”
Looking to the future, Partake is set to expand its offerings through an exciting partnership with Palm Gardens. Known widely for their Watermelon Sugar – the best flower in Grow Up’s 2023 Canadian Cannabis Championship – Palm Gardens will now have their products trimmed, packaged, and distributed by Partake. This partnership promises to make Palm Gardens’ popular flower more consistently available.
Production Process: Organic and Hands-on
The magic behind Partake’s cannabis begins with their commitment to organic and hands-on practices. Each plant is nurtured in organic soil, hand-watered, and attended to daily. This level of care ensures that each plant thrives, and the team takes pride in the fact that they’ve never lost a plant in the flower room.
Once harvested, the cannabis undergoes a whole-plant hang-dry in cold rooms, followed by a three to six week cure to lock in the aroma, flavour, and potency. The meticulous drying and curing processes are crucial to maintaining the quality that Partake’s customers have come to expect.
The Future of Craft: Good Weed will Prevail
Landon believes that as the craft cannabis market matures, consumers will become more discerning, seeking out products based on taste, smell, visual appeal, rather than just THC content. He sees a bright future for Partake: “As the market matures, people will want better cannabis, and the price point will become less of a concern. Good weed will prevail.”
Partake is a brand built on passion, precision, and an unwavering commitment to quality. Through innovative practices, handpicked strains, and strategic new partnerships, Partake is set to lead the way in Canada’s craft cannabis market.
Partake Cannabis is available in Alberta, Ontario, and on Mendo Medical https://mendocannabis.ca/en/. They will also launch in Saskatchewan, Manitoba, and NWT very soon.
Website: https://partakecannabis.ca/
Instagram: https://www.instagram.com/partakecannabis/
LinkedIn: https://www.linkedin.com/company/partake-cannabis-inc/
