In fast-moving industries, opportunity doesn’t wait.
It doesn’t happen on replay. It doesn’t arrive after the fact. And it rarely shows up through a screen.
Opportunity happens in rooms where decisions are made — where partnerships take shape, strategies are pressure-tested, and conversations unfold long before they reach social media.
This is the business of showing up.
For more than a decade, Grow Up has been built on the belief that progress in the cannabis industry happens face to face. Not just through attendance, but through presence — being in the room, engaging in the dialogue, and contributing to the conversations shaping what comes next.
As the cannabis sector continues to mature, the stakes are higher. Policy is evolving. Markets are shifting. Competition is tightening. The businesses that move forward are the ones that stay connected to the people, ideas, and insights driving change in real time.
The real question isn’t the cost of going.
It’s the cost of not being there — of missed conversations, missed partnerships, and missed perspective.
Grow Up Vancouver brings the industry together to do what matters most: connect, learn, and build the future of cannabis together.
Executive Summit
Monday January 19th
10:00am – 6:30pm
Powered by StratCann
The Executive Summit powered by StratCann kicks off Grow Up Vancouver with a full day of thought leadership and high-level discussion designed exclusively for C-suite executives, founders, investors, and decision-makers in the cannabis industry.
Taking place Monday, January 19, 2026, at the Vancouver Convention Centre East, the Executive Summit explores the business of cannabis through an executive lens – addressing market strategy, regulatory reform, investment trends, and international opportunities that define the next decade of growth.
Fireside Chat Keynote with Minister Popham
British Columbia’s decision to bring cannabis under the Ministry of Agriculture and Food marks a pivotal moment for the province and the industry at large. In this keynote fireside chat, Lana Popham, Minister of Agriculture and Food, joins Orville Bovenschen, President of Village Farms Canadian Cannabis, for a forward-looking conversation on the evolving relationship between cannabis and B.C.’s agricultural sector.
Together, they will explore how this policy shift unlocks new opportunities for producers, strengthens competitiveness, and reinforces B.C.’s leadership in sustainable innovation. The discussion will also highlight how the province is working collaboratively with government, industry, and communities to build a stable, inclusive, and globally competitive cannabis sector—one that supports rural development, drives economic diversification, and elevates B.C.’s reputation for quality agricultural products.
Executive Summit Schedule
Monday, January 19 | Ballroom A
10:00 AM
Welcoming Address
David Brown, StratCann
Randy Rowe, Grow Up Conference & Expo
10:15 AM
Fireside Chat: Cannabis and the Evolution of Agricultural Policy in B.C.
Lana Popham, Minister of Agriculture and Food
Orville Bovenschen, Village Farms Canadian Cannabis
11:00 AM
BC Cannabis Regulator Insights & Priorities
David Hume, Liquor and Cannabis Regulation Branch
11:30 AM
Data Insights, Trends & Future Projections
BC Liquor Distribution Branch & Canadian Cannabis Exchange
12:30 PM
Nutrition Break
1:10 PM
Understanding the Complexities of the International Cannabis Market
Panel discussion featuring Canadian and international market experts
2:00 PM
Cannabis Vapes: Changing Technology and an Expanding Market
Panel discussion on innovation, consumer trends, and growth
2:50 PM
Health Break
3:10 PM
The Evolution of Canada’s Cannabis Regulations & Government Relations
Industry leaders discuss advocacy, policy, and engagement
4:00 PM
Different Pathways to Success: A Talk with B.C. Growers
A candid conversation with growers from across the province
4:50 PM
Roots and Vision: The Next Decade of Cannabis
Kevin Jodrey
5:30 – 6:30 PM
Cocktail Reception
An exclusive networking reception for Executive Summit attendees
Inside the CANNA Breeders & Genetics Zone with Ed Rosenthal & Kevin Jodrey
The Canna Breeders & Genetics Zone at Grow Up Vancouver brings cannabis genetics to the forefront, featuring legendary voices who have shaped the plant’s past and are guiding its future. This year’s programming includes Ed Rosenthal, The Guru of Ganja, alongside master breeder Kevin Jodrey, for two days of in-depth discussion on landrace preservation, breeding innovation, and the foundations of genetic integrity. Designed for cultivators, breeders, and industry professionals, this dedicated zone offers rare insight into the genetics that underpin today’s global cannabis market.
CANNA Breeders & Genetics Zone
Exhibit Hall A
Tuesday, January 20
11:00 AM – Breeder Zone Introduction & Seed Exchange Day Kickoff
With Daniel Joly & Kevin Jodrey
12:00 PM – Why Landraces Are Important
A special presentation by Ed Rosenthal, exploring Himalayan cannabis genetics and their global impact.
1:00 PM – Genetics in Focus: Breeding Innovation for Tomorrow’s Market
Panel discussion on genetics, commercialization, and future markets.
Moderated by Shannon Kloet.
Wednesday, January 21
10:30 AM – Purpose of Phenohunting
Understanding genetic selection, cultivation strategy, and consumer demand.
11:30 AM – From Seed to Commercialization
How genetics move from early breeding to large-scale production.
12:30 PM – Seed Exchange
Explore seeds and clones from reputable breeders.
Hosted by Kevin Jodrey.
1:30 PM – Seed Exchange Roundtable & Q&A
Open discussion with participating breeders.
Moderated by Daniel Joly & Kevin Jodrey.
A Place to Connect: Visit the CANNA × BioFloral Networking Lounge
From the earliest days of Grow Up, CANNA has been a consistent supporter of the event, returning year after year to build relationships across the cultivation community. That support has taken many forms, including networking lounge sponsorships, grower lunches, and breeder’s zones. Each year, CANNA looks for new ways to contribute as the industry continues to evolve.
A shared space built through partnership
At Grow Up Vancouver 2026, that commitment is alive in the CANNA × BioFloral Networking Lounge, created in partnership with BioFloral, CANNA’s Canadian distributor and another long-time supporter of Grow Up. Together, they are hosting a shared space on the show floor designed for conversation, connection, and collaboration.
Inside the Networking Lounge
The lounge spans 50 × 15 feet and serves as a comfortable, functional hub for the event. Couches and tables offer space to work, meet, and pause. From 9 to 10 a.m. on both show days, the lounge will host an exhibitor and VIP networking coffee break, providing a relaxed way to start the morning before the show floor fills. Attendees are welcome to come and go throughout the day.
Product launches and integrated solutions
The show also marks the launch of CANNA’s newest formula CANNA COCO HC A&B, a high-concentration nutrient line developed to reduce labour, shipping, storage, and handling demands for large-scale cultivators, alongside their CANNA Coco Flex, designed for efficient, clean coco-based cultivation at scale. Biofloral will highlight complementary technologies that support commercial production, including Craft Farmer under-canopy lighting, Grow Light Science LEDs, and more, giving growers a chance to explore integrated solutions in one place.
Exclusive Grower Incentives
Canadian licensed producers who register at the CANNA × BioFloral Networking Lounge will be entered to win a curated CANNA merch pack, including:
.CANNA × Method Seven FX2 Evolution grow glasses
.Grassroots × CANNA windbreaker
.Revelry × CANNA smell-proof backpack,
.And more.
All registrants will also be entered to win the grand prize: A trip to Montreal, Quebec, including travel and accommodations, a private tour ofCANNA Canada Research with Product Development Manager William Fournier, dinner with Biofloral CEO François Deguire, and tickets to a Montreal Canadiens home game on Thursday, March 26, 2026.
Visit the lounge
Visit the CANNA & BioFloral Networking Lounge at Grow Up Vancouver to learn how CANNA supports Canadian licensed producers in both domestic production and global exports, and how BioFloral’s curated product ecosystem enhances efficiency from propagation through post-harvest. The lounge is a must-visit stop for professional cultivators looking for practical solutions and trusted partnerships.
To learn more about our Networking Lounge sponsors, check out their website and socials below:
An Interview with Randy Rowe, President of Grow Up Conference & Expo
Since 2017, Grow Up has become a cornerstone of Canada’s cannabis industry, bringing together cultivators, extractors, brands, retailers, policymakers, and ancillary services under one roof. With 11 major conferences and expos across Ontario, Alberta, and British Columbia, plus six Industry Awards Galas and three Canadian Cannabis Championships, the event has earned its reputation as the largest B2B cannabis gathering in the country. For January 2026, Grow Up is relocating its B.C. event from Victoria to downtown Vancouver. We spoke with Randy Rowe, Grow Up’s President, about what attendees can expect, why the move matters, and how the event continues to evolve with the industry.
Grow Up has hosted 11 major conferences across Canada since 2017. What makes the Vancouver event a milestone for you?
When we launched, Grow Up was a small, community-driven event built around curiosity. Now, it’s grown into a national platform where every part of the supply chain shows up. Vancouver feels like both a next step and a full-circle moment. The city has always been a major driver of Canada’s cannabis story, from legacy cultivation to today’s craft and retail. Hosting the event here shows how much Grow Up has evolved.
Why did you decide to move the B.C. event from Victoria to downtown Vancouver?
It really comes down to access and opportunity. Vancouver is a global hub. It’s easier for both domestic and international attendees to get here, whether they’re flying in from Toronto or California. The new location at the Vancouver Convention Centre (East Building) gives us the room to expand programming, host larger exhibits, and welcome more attendees.
For exhibitors, that means greater exposure. For attendees, it means convenience and a smoother experience, from hotels and transportation to being in the heart of the city. It’s a strategic step for us that positions Grow Up as a must-attend event on the international calendar.
Grow Up is often described as Canada’s largest B2B cannabis event. What does that scale look like in real terms for someone who’s never attended?
Think of it as the industry’s working session at full volume. You’ll see thousands of people across the entire cannabis value chain all in one place. We run more than 100 speakers across multiple stages, a packed expo floor of exhibitors, and signature experiences like Masterclass cultivation sessions and our brand-buyer speed networking program.
It’s a high-energy, high-value environment where relationships are made, and deals are done. Whether you’re a micro cultivator or a national brand, you’ll find your peers, partners, and customers there.
What steps are you taking to make Grow Up Vancouver accessible and worthwhile for smaller cultivators, independent retailers, and start-up ancillary services?
Accessibility is something we take seriously. We know that many operators are navigating tight budgets and tough market conditions. No one should feel priced out of participating in their own industry, which is why we’ve worked to keep our pricing reasonable and offer early-bird options. Our presenting partner, Quality Horticulture, has also taken real initiative on affordability by securing $129/night room rates at the Sandman and providing complimentary shuttle transportation.
And once they’re there, we want the experience to deliver. We’re introducing flexible exhibitor packages and inclusive programming tailored to micros and independents. The Brand Zone is a great example. It gives smaller producers direct sampling access to over 100 licensed retailers and buyers. This is the kind of face time that doesn’t happen often but can move the needle fast. We pride ourselves on building a show that works for every scale of business, not just the big players.
The event programming always stands out. What can attendees expect from the Vancouver agenda? Any new formats or returning favourites?
Vancouver mixes Grow Up’s proven hits with a few new angles. The Executive Summit, returning for its second year, is powered by StratCann and will open the conference with a high-level forum for investors, executives, and policymakers. While our Main Stage, presented by High North, will dig into day-to-day conversations on retail, branding, genetics, and tech.
The CANNA Breeders & Genetics Zone is a big highlight for this year’s event, showing off the incredible talent driving Canada’s craft genetics scene. We’re also bringing back fan favourites like speed networking and the Masterclass cultivation sessions, which I mentioned earlier. Plus, we’re hosting the finals of the “So You Think You Can Cook with Cannabis?” contest.
And the social piece is still core to the show. The Kick-off Party on Monday and the Official Networking Party on Tuesday create low-pressure environments for attendees to connect.
How does Grow Up balance education with business, helping attendees both learn and make deals?
That balance is the core of what makes Grow Up unique. Our programming offers credible, actionable education that helps attendees navigate today’s market realities but also includes structured environments where deals can happen naturally.
Panels, networking programs, and even the social events are all designed with intent. It’s an event where learning and deal-making are built into the same flow.
How do you see Grow Up’s role evolving as Canada’s cannabis industry matures?
Our role is to stay consistent and keep the community informed and inspired. This industry has seen consolidation and plenty of uncertainty, but what hasn’t changed is the need for a place where people can speak honestly about what’s working and what isn’t. Grow Up is that neutral meeting ground. As the sector matures, we see ourselves as a stable touchpoint to regroup and reset.
What advice would you give to brands or retailers debating whether it’s worth attending or exhibiting at Grow Up Vancouver?
If your goal is to grow your business, there’s no better place to be. Exhibiting puts your product in front of hundreds of decision-makers. Attending means walking away with insights, connections, and real-time market learning that can immediately impact your bottom line. It’s an investment that pays off in relationships, exposure, and education.
Grow Up has always had a reputation for bringing the right people together. What’s your approach to curating the attendee and speaker mix?
We’ve always believed in representing the full cannabis ecosystem. That means balancing legacy voices with emerging leaders, established brands with new innovators, and ensuring representation across the industry.
When we build a program, we look for speakers who can offer practical, experience-based insights. People who can talk about real numbers, real challenges, and real solutions. That combination is what keeps the event grounded and relevant.
Looking ahead, how does Grow Up plan to continue evolving its events nationwide?
Our focus is to keep building a consistent national platform that also reflects the regional nuances of the industry. Every province has its own market dynamics, and we want Grow Up to continue being the place where those perspectives come together.
We’re investing in new formats, growing our online community, and continuing to host events across Canada that support the people driving this industry forward. From coast to coast, Grow Up will keep doing what it’s always done, which is support industry-wide growth and innovation.
Grow Up Vancouver takes place January 19-21, 2026, at the Vancouver Convention Centre (East Building). For tickets, exhibitor opportunities, or sponsorship inquiries, visit growupconference.com.
Grow Up Vancouver is proud to mark a defining moment for the cannabis sector in British Columbia. This year, we welcome the Honourable Lana Popham, Minister of Agriculture and Food, for a keynote fireside chat with Orville Bovenschen, President of Village Farms Canadian Cannabis, at the Executive Summit — presented by Quality Horticulture and powered by StratCann Media.
This appearance comes at a pivotal time. With the Government of British Columbia officially placing cannabis under the Ministry of Agriculture and Food, the industry enters a new chapter — one that recognizes cannabis as a vital part of the province’s agricultural landscape.
For decades, B.C.’s global reputation has been shaped by its farming heritage, craft cultivation, and world-renowned agricultural products. Bringing cannabis into this portfolio signals a meaningful shift: cannabis is no longer adjacent to B.C. agriculture — it is integrated within it.
This keynote conversation will explore what that future looks like, including:
How cannabis aligns with B.C.’s long-term agricultural strategy
Opportunities for innovation, producers, and rural development
Strengthening competitiveness and supporting sustainable growth
Building a stable, inclusive, and partnership-driven sector
B.C.’s vision for supporting communities, industry, and high-quality products
As one of Canada’s most influential agricultural voices, Minister Popham brings a perspective rooted in stewardship, community impact, and economic resilience. Joined by Orville Bovenschen — a leader shaping one of the country’s largest and most recognized cannabis producers — this dialogue will set the tone for where the industry is headed next.
This is more than a keynote. It is a milestone: a collective step toward a stronger, more integrated, and more empowered cannabis ecosystem in British Columbia.
This session is exclusive to Executive Summit Pass holders. 📅 January 19 📍 Vancouver Convention Centre 🎟️ Early Bird pricing ends December 15
Lock in the lowest pricing for Grow Up Vancouver before rates increase.
Early Bird passes include full access to the expo floor, sessions, networking events
Executive Pass holders also receive access to the Executive Summit on Monday, January 19, featuring a conversation with the Honourable Lana Popham, BC Minister of Agriculture and Food and a closing keynote from Kevin Jodrey — one of the most respected voices in global cannabis cultivation and genetics. Secure your Early Bird pass before December 15.
Vancouver, B.C., Nov. 19, 2025 (GLOBE NEWSWIRE) — With an eight-year legacy and reputation for evolving alongside the industry, Grow Up Conference & Expo (“Grow Up”) leverages its deep sector knowledge to curate forward-looking and practical programming for Grow Up Vancouver 2026, presented by Quality Horticulture. Known for its depth across the cannabis value chain, from cultivation and extraction to retail, brands, policy, and ancillary services, the national B2B event will bring together hundreds of industry professionals from January 19-21, 2026, at the Vancouver Convention Centre (East Building), to help scale the sector for the long term.
Since 2017, Grow Up has hosted 11 national conferences, six Industry Awards Galas, three Canadian Cannabis Championships, and two CannaVision International Executive Summits, establishing itself as one of Canada’s most credible and connected industry platforms. From 2018 to 2024, the cannabis sector contributed $76.5 billion to Canada’s GDP, reflecting both the industry’s scale and the pressure points that come with growth. This event’s programming reflects an industry in motion, one navigating regulatory shifts, tight margins, and consolidation, alongside the optimism of new retail models, emerging technologies, and global export opportunities.
Programming Highlights
Grow Up’s Executive Summit, powered by StratCann, opens the conference on January 19 with a high-level forum for executives, investors, and policymakers. The Summit comes at a pivotal moment as Canada reflects on seven years of legalization and defines its future trajectory.
Featured speakers include: The Honourable Lana Popham on how cannabis continues to shape B.C.’s agricultural innovation and economic development. Kevin Jodrey, internationally recognized cultivator and educator, on genetics, legacy expertise, and the path forward for a maturing global industry.
From January 20-21, the Industry Conference & Expo connects the full cannabis ecosystem with over 100 speakers and exhibitors. This year’s Main Stage, presented by High North, will host thought-provoking discussions on topics like Direct Delivery in B.C., The Next Wave of Retail, and AI Transforming Cultivation.
The CANNA Breeders & Genetics Zone features North America’s top breeders, cultivators, and seed innovators, while the Brand Zone links Canada’s hottest cannabis brands with hundreds of retail buyers. Hands-on Masterclass sessions, Speed Networking, and live competitions like So You Think You Can Cook with Cannabis?, are designed to strengthen relationships and drive business outcomes.
The event will also honour key figures with Lifetime Achievement Awards whose decades of advocacy and entrepreneurship built the foundation for Canada’s regulated market, including Don Briere and Carol Gwilt, Co-owners of WEEDS; Jodie Giesz-Ramsay, Owner of Cannabis Culture; and John Conroy, Barrister and Solicitor.
Alongside its conference programming, Grow Up Vancouver offers dedicated networking spaces and evening events including the Kick-off Party on January 19 at Cannabis Culture and The New Amsterdam Café and the Official Networking Party on January 20 at Shark Club, supporting meaningful industry relationships throughout the week.
As Canada’s cannabis industry works toward sustainable long-term growth, events like Grow Up Vancouver play a vital role in shaping the roadmap for what comes next. With its proven track record, Grow Up remains a catalyst for collaboration and innovation in a maturing industry.
About Grow Up Conference & Expo
Since 2017, Grow Up Conference & Expo has served the Canadian cannabis industry as a leading national B2B event focused on cultivation, processing, retail, and innovation. Known for its engaging conferences, expansive expo floors, and strategic networking formats, Grow Up continues to bring together professionals who are driving the industry forward. Learn more at www.growupconference.com.
About Quality Horticulture
Quality Horticulture is a Canadian-owned, Burnaby-based wholesale distributor with over 25 years of experience serving the controlled-environment agriculture market. Providing high-quality solutions in lighting, nutrients, grow media, climate control, and propagation, the company is built on the values of integrity, value, and innovation. With coast-to-coast reach and a commitment to grower success, Quality Horticulture is a trusted partner for professional cultivators. Visit www.qualityhort.com for more.
8:00 pm Grow Up Official Networking party @ Shark Club (180 West Georgia St)
Wednesday January 21, 2026
Industry Conference and Expo
9:00 am – 3:00 pm Conference and Expo Registration
10:00 am – 3:00 pm Industry Expo
10:00 am – 3:00 pm Industry Conference - High North Main Stage
10:00 am – 3:00 pm CANNA Breeders & Genetics Zone
10:15 am – 2:15 pm Masterclass Sessions
12:00 pm – 3:00 pm So You Think You Can Cook with Cannabis
We’re thrilled to share the first look at the agenda and confirmed speakers for Grow Up Conference & Expo 2026, returning January 19–21 to the Vancouver Convention Centre.
Agenda Highlights
Jan 19 — 10am – 5:30pm Executive Summit powered by StratCann A closed-door leadership forum focused on global trends, innovation, regulatory strategy, and profitability in cannabis.
Jan 20–21 — 10am – 5pm Industry Conference & Expo Two full days of programming across tracks including:
Masterclass Technical Series (cutting-edge sessions on cultivation science & tech)
Live activations: Canadian Cannabis Championship (flower judging), “So, You Think You Can Cook” culinary showdown, and more
Two networking parties to help you connect & build relationships across the value chain
Sampling Opportunities for Retail License Holders Brands can provide samples to verified cannabis retailers, making it easier for stores to evaluate products for their shelves. (Subject to compliance.)
First Round of Speakers
We’re excited to welcome a distinguished group of thought leaders, innovators, and industry voices. (More names to come soon)
Adam Clark– West Coast Weedery, CEO
Adam Mint – Paradise valley, CEO & Co-Owner
Adriano De Filippis – Cannabis Sales Strategist & Brand Builder
Alannah Davis – Dabble Cannabis Co., CEO
Amanda Renner – Living Cannabis, Master Grower
Amber Craig – Spark Business Strategies, Fractional CMO
Andrea Dobbs – Village Boomery, Managing Director
Angie Fulton – Rubicon, Director of Cultivation
Av Singh – Scotian Cannabis Alliance, Executive Director
Bailey Nimmrichter – Rhenus Logistics, Business Development Manager
Brishna Kamal – Whistler Therapeutics, President
Carlos Rainero – Control Union Canada, Certification Manager
Carol Gwilt – Founder/CEO, Pothead Cannabis Brand
Carolyn Cudmore – Canna Czar, Creator
Che LeBlanc – Rosebud, Founder
Colin Bambury – ADCANN, Founder
Corey Koffler – GreenTank Technologies, CEO
Daniel Joly – ApolloGreen Nursery, Production Manager
Daniel Penny – Unity Cannabis, Director and COO
David Bernard-Perron – Organic Cannabis Consulting,
David Brown – StratCann Services Inc., Founder
Deepak Anand – ASDA Consultancy Services, Principal
As the Canadian cannabis market continues to grow and evolve, the category that continues to drive not only innovation, but revenues as well is the humble pre-roll.
Simple in design but endless in possibility, the pre-roll is a signature product for the industry, an old school joint packed and ready to go, but with a fully modern feel. The portability and relatively inexpensive nature of pre-rolls make them perfect not only for someone looking to try a new strain or grab something for the walk home, but also for high-powered innovation like the addition of flavor-boosting terpenes or potency-boosting concentrates, all with a built-in on-the-go delivery system.
At Custom Cones USA, home of the Pre-Roll Experts, we took a look at the Top 50 Pre-Roll Brands in Canada, based on sales data from cannabis analytics firm Headset and we noticed a few trends and insights valuable to any cannabis brand looking to boost its sales and generate excitement in its products.
Here are seven insights drawn from the Top 50 producers that companies looking to expand their pre-roll reach should consider:
Pre-Rolls are King in Canada
Last year, after reviewing Canada’s sales data, we predicted that by mid 2025, pre-rolls would regularly top flower as the no. 1 category in the industry and by the end of summer, we were proven correct.
According to Headset data, through Sept. 9 of this year pre-roll sales reached $982 million and a 34% market share, up $72 million (8%) over the previous year-to-date period and on pace to break last year’s record.
By comparison, flower recorded $909.4 million in sales and a 32% market share over the same period, down $23 million (-2.5%) from 2024. Additionally, pre-roll revenue grew 4.3% year-over-year, while flower continued to lose market share, as it has since the legal market’s inception, seeing marginal declines last year.
So while they may have once been considered an after though, today, pre-rolls are the main driver of the industry and any cannabis company not making pre-rolls is going to be left in the dust.
In Summer Months, Canadians Flock to Pre-Rolls
One of the things our research found is that while pre-rolls remain solid year-round, they are especially popular in the summer months.
Our 2025 State of the Canadian Pre-Roll Market Report found that for the six-month period of May-October 2024, pre-rolls outsold Flower by $33 million, peaking in July ’24 with a 3% lead in sales.
Though October numbers are not yet available, the 2025 numbers from May through September show a similar trend, with pre-rolls climbing to a 36% market share in July, August, and September.
Additionally, pre-roll revenues over the same period are more than $70 million higher than revenues for flower. The gap in units sold is even higher, with Canadians buying more than 35 million pre-roll units during the warm months, compared to just over 12 million flower units.
Infused Pre-Rolls Drive Revenues
Within the pre-roll category, the top-selling segment in Canada continues to be the single strain hybrid, however a lead driver of revenues continues to be the infused pre-roll, which have a higher price point due to the addition of a concentrate.
Three of the Top Five best-selling pre-roll products in Canada are infused products, including the top spot, as are six of the Top 10. And all five of the best-selling products from the country’s top selling pre-roll brand, General Admission, are infused products. So are those of the fastest-rising brand, No. 4 Jeeter, which also boasts the highest average price point of any brand in the Top 50 at $33.36, nearly double the national average.
With potency remaining a top factor for pre-roll and cannabis consumers in general, we expect infused pre-rolls, with their heightened flavor and increased THC percentages to only continue to grow in Canada, even as the single-strain hybrid remains exceedingly popular.
Multi-Packs Drive Sales
Another major driver of revenues in the Canadian pre-roll market is the multi-pack, with consumers wanting to get more of a good thing at one time to lower costs and save on trips to and from the dispensary. They also usually carry a higher-than average price point and help boost revenues for brands.
In fact, 49 of the Top 50 best-selling pre-roll products by revenue are multi-packs (the other is a 2-gram infused pre-rolled blunt at No. 48). All five of the top 5 products from each of our Top 5 Canadian Brands is a multi-pack, including 2-packs, 3-packs, 5-packs, 10-packs and even a 70-pack pre-roll product from the No. 5 business, Redecan.
Even by unit sales, multi-pack options fill the top five spots, and nine of the top 10. In fact, in the Top 50 products by unit sales, only 7 are single-pre-roll packs. It’s an easy way to move product and the data shows that not only do the people want multi-packs, the Top Brands are providing them.
Branding Matters
Along with potency and price point, consumers routinely tell us that brand ranks among the top factors for deciding which pre-rolls to buy and Canada’s top-selling brands all use branding to their advantage, whether on the pre-roll itself, the packaging or both.
This is especially important with a product like a pre-roll, that is often shared but has a standardized look, making it difficult to tell one from another.
The Top 8 Brands all use colorful and/or custom filter tips, most with a company name or logo, to ensure that their products are distinctive and memorable, even when outside of their packaging and being passed around a session.
It’s an important reminder that getting on top and staying on top means making sure everyone can see whose product they are smoking.
The Blunt Opportunity
Though not one of the top segments within the category, pre-rolled blunts remain a popular product for smokers and a potential revenue stream for producers.
Research in the US shows that blunts are the third most popular way to consume, with the category showing modest but continued growth in the Canadian market, though the numbers are deceptively low as Headset data will place an infused blunt in the infused category instead of the blunt category, skewing the overall numbers.
Though only 5 of the top 200 products are blunts, four of those five are infused. And there is only one brand in the Top 15 companies that focuses on blunts, No. 15 BoxHot. Four of BoxHot’s top five products are blunt products, and all four are infused. The company uses a tea leaf cone with a bright cigar band to stand out from traditional pre-rolls and other blunt offerings.
But the lack of brands in the space focusing on this nascent category makes it a perfect spot for producers to launch well-branded hemp wrap pre-rolled blunts and truly make a mark in the Canadian marketplace.
Innovation and Originality is key
With pre-rolls having a low barrier to entry for brands new and old, the entire category is ripe for innovation and experimentation. The top sellers consistently try new formats, new infusions, new branding, and unique packaging in order to stand out and stay on top of the sales charts.
New brands like Jeeter, the top American pre-roll maker, have taken the market by storm in 2025 with its color-coded, triple-infused pre-rolls, for example.
Other brands continue to innovate in packaging options with bright colors and fun names, like No. 6 Good Supply’s popular “Jeans Guy” and “Inzane in the Membrane” strains, the “Grape Ape” and “Motor Breath” from No. 10 Dab Bods or even the top-selling “Tiger Blood” line from General Admission.
Pre-Rolls provide an opportunity for smokers to take a chance and try something new, and producers need to lean into that, offering new strains and new styles, all with attention-grabbing names and packaging in order to truly stand out.
Final Thoughts On Canadian Pre-Rolls
With pre-rolls surpassing flower this year as the top category in the Canadian cannabis industry, the opportunity to make a mark on the industry is now. But the pre-roll space is fast-moving and ever-changing, so it is important to keep an eye on the latest trends, from infusion techniques to branding opportunities to packaging innovations.
It’s important to have a supply partner that can keep an eye on the larger picture, allowing you to focus on what you do best: creating top-quality flower and products that people want.
Contact the Pre-Roll Experts today to begin, expand or scale up your pre-roll line today.
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