Calgary Passes Groundbreaking Law on Cannabis Sales at Events: A Win for Cannabis Consumers and Brands
In a landmark decision, Calgary has recently passed a bylaw allowing cannabis sales at adult-only events, marking a significant shift in the city’s approach to cannabis accessibility and consumption. This progressive move opens up new opportunities for both consumers and cannabis brands, potentially reshaping the landscape of event experiences in the city.
Calgary’s decision to allow cannabis sales at adult-only events represents a significant step forward in cannabis accessibility and normalization. By creating new opportunities for both consumers and brands, this law has the potential to transform event experiences in the city, fostering a more inclusive and diverse event culture while promoting responsible cannabis consumption.
This decision not only benefits the growers of Alberta, it also benefits the recreational users by allowing access to new products that they may not have known about.” says Randy Rowe, president of Grow Up Conference and Expo. “We look forward to potentially bringing our event to Calgary
A New Era of Convenience for Cannabis Consumers
The newly passed law brings a host of benefits for cannabis enthusiasts attending events in Calgary:
Enhanced Accessibility and Convenience
One of the most immediate advantages for consumers is the increased accessibility to cannabis products during events. No longer will attendees need to leave the venue to purchase cannabis, as licensed retailers will be permitted to set up temporary sales points on-site. This convenience factor is likely to be highly appreciated by event-goers, enhancing their overall experience and allowing them to fully immerse themselves in the event atmosphere without interruption.
A Regulated and Safe Environment
By integrating cannabis sales into official event structures, consumers can expect a more regulated and safer purchasing environment. This aligns with the broader consumer expectation for safe and legal access to cannabis, providing peace of mind to those who wish to partake in cannabis consumption during events.
Diverse Product Offerings
While specific details are yet to be confirmed, it’s reasonable to anticipate that consumers will have access to a variety of cannabis products at these events. This could potentially include different strains, edibles, and other cannabis-infused products, mirroring the diversity found in traditional retail stores. Such variety would cater to different preferences and consumption methods, enhancing the overall consumer experience.
Cultural Acceptance and Normalization
The integration of cannabis sales into mainstream events signals a growing social and cultural acceptance of cannabis use. For many consumers, this represents a positive step towards normalizing cannabis as part of adult recreational activities, potentially reducing stigma and promoting responsible consumption.
Opportunities Abound for Cannabis Brands
The new law doesn’t just benefit consumers; it also presents significant opportunities for cannabis brands to expand their reach and engage with their audience in novel ways:
Experiential Marketing Opportunities
Cannabis brands now have the chance to create immersive experiences that allow consumers to interact with their products in a controlled and informative environment. This form of experiential marketing can significantly enhance brand recognition and foster deeper connections with consumers.
Direct Consumer Engagement
Events provide an unparalleled platform for brands to engage directly with their target audience. This face-to-face interaction allows for immediate feedback, product education, and the building of brand loyalty in ways that traditional retail settings cannot match.
Market Expansion and Brand Visibility
Participation in events offers brands the opportunity to expand their market reach and increase visibility. By showcasing their products at diverse events, brands can tap into new consumer segments and build a loyal customer base beyond their usual retail channels.
Collaborative Ventures
The new law encourages collaborations between cannabis brands and event organizers. For instance, High Tide, a prominent player in the Canadian cannabis market, has already announced a joint venture with Positive Intent Events (PIE) to strengthen its position in the cannabis hospitality sector. Such partnerships can lead to innovative event concepts and unique brand experiences.
Educational Platforms
Events serve as excellent platforms for brands to educate consumers about their products, including benefits, usage guidelines, and safety considerations. This aligns with the industry trend of promoting responsible consumption and can help brands position themselves as responsible and consumer-centric.
Looking Ahead: The Future of Cannabis Events in Calgary
As Calgary implements this groundbreaking law, it sets a precedent that other Canadian cities may follow. The success of this initiative could potentially influence regulations in other municipalities, leading to a more uniform approach to cannabis event sales across the country.
It’s important to note that the implementation of this law will likely be closely monitored. Concerns about managing cannabis consumption at events, ensuring that designated areas are well-regulated, and addressing issues like secondhand smoke will need to be carefully addressed to ensure the success and sustainability of this new approach.
At Grow Up we recognize the value and importance in creating an inclusive cannabis sector that not only acknowledges traditionally excluded groups and persons but creates opportunity for their participation. Wherever Grow Up holds its gatherings, we are sure to acknowledge that we are on the traditional lands of Indigenous Peoples (often unceded territory) but we recognize that is only a small first step towards reconciliation.
We continue to collectively decolonize our minds and seek to better understand our relationships with Indigenous communities. As a next step, Grow Up has initiated a Conference Scholarship program to provide 20 Industry passes for persons identifying as Indigenous (including status; non-status, First Nations, Metis, Dene, Inuit). We are grateful that this amazing plant, cannabis, continues to serve as a healer.
Application Deadlines:
Toronto
All applications must be received no later than May 2nd, 2025. Successful Applicants will be notified by May 6th, 2025.
Announcing the Winners of the 3rd Annual 2024 Canadian Cannabis Championship
Edmonton, Alberta – October 30, 2024
Grow Up Conference and Expo is pleased to announce the winners of the 3rd Annual Canadian Cannabis Championship, held on September 29th and 30th at the Edmonton Convention Centre in Edmonton, Alberta. This year’s championship highlighted the finest Canadian cannabis in both the Flower and Vape categories, celebrating the craftsmanship, innovation, and expertise in the industry.
Flower Category Winners
The competition on September 29th featured an impressive lineup of 13 talented growers from across the country. The winners for the Flower category are:
1st Place: Golden Gauth by Origine Nature
2nd Place: Ripped Off Runtz by Mauve et Herbes
3rd Place: Frosted Fruit Cake by Royal Harvest
Vape Category Winners
On September 30th, the spotlight shifted to vaping, showcasing the highest-quality products and formulations. The winners in the Vape category are:
1st Place: Fantasm by IRIS Labs
2nd Place: Dab Bods – Dab N Go Original Z Badder by Stigma Grow
3rd Place: R2 Honey Oil by Retro Cannabis
These exceptional products were evaluated by a panel of industry experts, who assessed entries based on flavor, aroma, potency, and overall quality. The championship provided an opportunity for growers and producers to demonstrate their talent, dedication, and passion for cannabis cultivation and product development.
Additional Note
We would also like to acknowledge that the pre-roll and hash categories were not evaluated during this year’s championship due to limited capacity. These categories will be reintroduced and judged at our 4th event in Toronto, allowing us to highlight even more outstanding products.
Acknowledgment of Sponsors
We extend our sincere gratitude to our sponsors, whose support was instrumental in the success of this year’s Canadian Cannabis Championship:
Grow Up Conference and Expo remains a leading platform for recognizing the expertise and innovation within the cannabis community. We look forward to continuing to celebrate the best in cannabis at future events, and we thank everyone who contributed to making this year’s championship a memorable experience.
Cannabis Icon Tommy Chong to Deliver Keynote Speech and Host Meet-and-Greet Events in His Hometown
Edmonton, AB – [September 3, 2024] – Grow Up Conference and Expo is thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events. Tommy Chong, who was born in Edmonton, will be a featured speaker on Monday, September 30, 2024, and will be available for exclusive meet-and-greet sessions during the Riverboat Kick-off Party on September 28 and again on September 29.
Chong, a celebrated figure in the cannabis community, is best known as one-half of the iconic comedy duo Cheech & Chong. His involvement in cannabis advocacy has spanned decades, making him a beloved and influential voice in the industry. His return to Edmonton marks a special homecoming and is sure to be a highlight of the Grow Up Alberta event.
“It’s always a joy to come back to Edmonton, the place where it all began for me,” said Tommy Chong. “I’m excited to connect with the cannabis community here, share my journey, and celebrate how far we’ve come in embracing cannabis culture.”
Key Highlights of Tommy Chong’s Appearance at Grow Up Alberta:
Interview with Tommy: Join us for a captivating discussion as cannabis icon and legend Tommy Chong returns hone and sits down with his son Paris Chong for an intimate and enlightening conversation. Delve into their shared experiences, and unique perspectives on the evolving cannabis landscape. From legendary moments to future possibilities, you will get an exclusive glimpse into the world of cannabis icon.
Riverboat Kick-off Party Meet-and-Greet: On the evening of Saturday, September 28, 2024, attendees of the Riverboat Kick-off Party aboard the Edmonton Queen will have the exclusive opportunity to meet Tommy Chong. This intimate gathering will allow guests to interact with Tommy in a relaxed and scenic setting along Edmonton’s beautiful river valley.
September 29 Meet-and-Greet: Tommy Chong will also be available on Sunday, September 29, for an additional meet-and-greet session, providing another chance for fans and cannabis enthusiasts to connect with the legend.
About Grow Up: Grow Up is Canada’s premier cannabis conferences, bringing together industry leaders, experts, and enthusiasts to share knowledge, network, and celebrate the advancements in cannabis cultivation, business, and culture. This year’s event will take place from September 29 to October 1, 2024, at the Edmonton Convention Centre, featuring a variety of panels, exhibitions, and networking opportunities.
Tickets & Registration: Tickets for the Riverboat Kick-off Party, Tommy Chong’s keynote speech, and all Grow Up Alberta events are available for purchase now. Visit growupconference.com/alberta for more information and to secure your spot.
Set Sail on an Unforgettable Evening! Kick off your Grow Up Alberta experience in style aboard the Edmonton Queen for our exclusive Riverboat Kick-off Party. Join us for an evening of networking, entertainment, and stunning views of Edmonton’s River Valley as we celebrate the start of an incredible weekend.
What to Expect:
Exclusive Access: Be one of the select 200 guests to enjoy an intimate evening on the beautifully renovated Edmonton Queen.
Meet & Greet: A special opportunity to meet cannabis icon Tommy Chong.
Gourmet Food: Indulge in a delicious selection of food, all included with your ticket.
Live DJ: Dance the night away to the beats of a live DJ, set against the backdrop of Edmonton’s skyline.
Cash Bar: Sip on your favorite drinks, available for purchase at the cash bar.
Ticket Pricing:
Early Bird Special: $145 for the first 100 tickets
Regular Rate: $175
Transportation:
Shuttle Service: Complimentary shuttle buses will be available from our host hotels, Courtyard Marriott and Chateau LaCombe. Shuttles will run from 7:30 PM to 8:30 PM for arrival and 10:30 PM to 12:00 AM for departure.
Limited Availability—Book Your Spot Today!
Don’t miss out on this unique opportunity to kick off Grow Up Alberta in a spectacular setting. Secure your Riverboat Kick-off Party tickets now—early bird pricing is available for the first 100 guests, so act fast!
Snoop Dogg partners with Grow Up Award winner, Futurola, a leading smoking-accessories brand, to launch a new line of co-branded cannabis accessories. The collaboration will introduce innovative, premium products globally, blending Futurola’s expertise with Snoop’s iconic status.
LOS ANGELES, Aug. 22, 2024 /PRNewswire-PRWeb/ — Rap legend, entrepreneur, and cannabis flower connoisseur Snoop Dogg and iconic smoking-accessories brand Futurola have sealed a partnership for a new line of co-branded cannabis accessories.
“I’m excited about this collaboration,” Snoop said. “Futurola is the industry leader, and the products are innovative and of premium quality.” Futurola partners Toby Skard and Patrik Eriksson expressed their enthusiasm about this collaboration expected to launch worldwide later this year.
“Futurola takes pride in our latest partnership with superstar Snoop Dogg,” said Skard. “Together, we have created a collection of exclusive products that merge our expertise in innovative smoking accessories with Snoop’s iconic status.”
“I’m excited about this collaboration, Futurola is the industry leader and the products are innovative and of premium quality.” —Snoop Dogg
Added Eriksson, “Snoop is revered in the cannabis space for his love of the plant and advocacy on the world stage. These premium products will launch a new era of excitement in the smoking accessories sector as people all over the world Roll a Double G®.”
Futurola and Snoop Dogg share a connection to Amsterdam, where the company was founded in a coffee shop and the music mogul opened his first Smoke Weed Every Day (S.W.E.D.) coffee shop earlier this month. Now based in Los Angeles, Futurola offers everything for the ultimate smoking experience except the flower: papers, cones, trays, and machines that shred bud and wrap it into tight, uniform joints. Snoop Dogg continues to mesmerize crowds on stage and will drop his twentieth studio album, Missionary, later this year.
Come visit Futurola at Grow Up Alberta, Booth #101, September 30 – October 1, 2024
About Futurola Established in 1996 at Future Coffee Shop in Amsterdam, Futurola emerged from the heart of European smoking culture, where a passion for smoking rituals thrived. What began as a mission to revolutionize the art of joint-rolling became an international smoking-accessories phenomenon, as well-known for creating successful celebrity partnerships as for its iconic joint-rolling machines. Experience the Future of Rolling® at Futurola.com.
About Snoop Dogg Rapper, music producer, actor, author, publisher, investor, entrepreneur, philanthropist, and cannabis advocate Snoop Dogg has been an icon of hip-hop culture since 1992. With more than 35 million albums sold worldwide and awards including an American Music Award, a Primetime Emmy, and 17 Grammy nominations, he is a bona fide superstar. Snoop’s empire includes Death Row Records as well as the Smoke Weed Every Day (S.W.E.D.) brand of products, dispensaries, and coffee shops.
At Grow Up we recognize the value and importance in creating an inclusive cannabis sector that not only acknowledges traditionally excluded groups and persons but creates opportunity for their participation. Wherever Grow Up holds its gatherings, we are sure to acknowledge that we are on the traditional lands of Indigenous Peoples (often unceded territory) but we recognize that is only a small first step towards reconciliation.
We continue to collectively decolonize our minds and seek to better understand our relationships with Indigenous communities. As a next step, Grow Up has initiated a Conference Scholarship program to provide 20 Industry passes for persons identifying as Indigenous (including status; non-status, First Nations, Metis, Dene, Inuit). We are grateful that this amazing plant, cannabis, continues to serve as a healer.
Application Deadlines:
Toronto
All applications must be received no later than May 2nd, 2025. Successful Applicants will be notified by May 6th, 2025.
Grow Up is pleased to announce the recipients of the Grow Up Equity Grants, an initiative sponsored by the Ontario Cannabis Store (OCS) to enhance the presence and participation of BIPOC-owned brands in the cannabis industry. After an open application process and a randomized selection to ensure fairness, eight deserving Ontario-based cannabis businesses have been chosen. These recipients represent a diverse and innovative cross-section of the industry, each bringing unique perspectives and products to the forefront.
Grant Benefits: Each will receive a 5′ x 10′ brand booth, a sampling add-on, electrical, participation in a Speed Networking session, and promotional support—totaling an approximate value of $4,200 each.
Enhanced Networking Opportunities at Grow Up’s Brands and Buyers Zone In addition to celebrating our Equity Grant recipients, we are also thrilled to highlight the Brands and Buyers Zone presented by ND Supplies, at our upcoming tradeshow. This highlight of Grow Up Toronto aims to foster direct connections between innovative cannabis brands and top retail buyers. It’s designed to provide unprecedented access and promotional opportunities for brands to showcase their latest products and for buyers to discover new offerings in one dynamic space. The Brands and Buyers Zone is an essential stop for participants looking to expand their market reach and explore the latest trends in cannabis retail.
About the Selection Process: The selection process was carried out with transparency and a commitment to fairness. A randomized method was used to select the recipients, ensuring every applicant had an equal opportunity to be awarded, regardless of their size or previous industry connections. This approach highlights Grow Up’s ongoing commitment to diversity and inclusivity within the cannabis industry.
The Equity Grants and the Brands and Buyers Zone are part of Grow Up’s ongoing efforts to support underrepresented entrepreneurs in the cannabis industry and to provide platforms that promotes business growth and innovation.
Join Us in Toronto We invite all industry stakeholders to join us at the upcoming Grow Up Conference, where they can interact with our grant recipients in the Brands and Buyers Zone, participate in networking events, and gain valuable insights into the future of cannabis. It’s an opportunity not only to celebrate diversity but also to engage with the forefront of industry innovation.
Looking Forward: Grow Up and OCS are excited to see the contributions these brands will bring to the upcoming tradeshow and the broader industry. We believe that supporting diversity not only enriches the cannabis industry but also fosters innovation and community growth.
For more information about the Grow Up Equity Grants and the upcoming tradeshow, please visit our website.
About Grow Up Conference & Expo Established in 2017, Grow Up Conference & Expo has become a benchmark event in the Canadian cannabis industry, known for its high-profile speakers, diverse programming, and commitment to uniting forward-thinkers and experts. For more information, visit Grow Up Conference & Expo.
For further information and image requests, please contact: Brooke Russell Marigold Marketing & PR brussell@marigoldpr.com 905-510-3204
Grow Up has to partner with the OCS to increase the presence and participation of Black, Indigenous and people of colour-owned brands, and provide opportunities to Ontario based, BIPOC-owned brands to participate in Grow Up’s tradeshow in May 2024.
Grow Up is excited to announce the launch of 8 Equity Grants to increase the presence and participation of Ontario-based Black, Indigenous and people of colour – owned brands, sponsored by the OCS.
With these grants, Grow Up will provide successful applicants with:
5′ x 10′ Brand Booth
Sampling Add-on
One round of Speed Networking
Table and 2 chairs
Electricity
Promotion on the Grow Up website and social media
Approximate value $4,200.
Criteria
Business must be Ontario-based
Brand must be under a federally authorized LP
Must be at least 51% owned and operated by someone who identifies as Black, Indigenous or a person of colour*
We ask that businesses who may be otherwise unable to participate due to cost or other barriers apply
Mendo Medical Joins Forces with Grow Up Conference to Launch Mendo Pavilion in Toronto
Montreal, QC and Toronto, ON — February 26, 2024 — Mendo Medical, a leading figure in the cannabis industry and operators of mendocannabis.ca, announced today its partnership with the prestigious Grow Up Conference, unveiling the much-anticipated Mendo Pavilion at this year’s expo in Toronto from May 27-29, 2024. This strategic collaboration marks a significant milestone in cannabis industry events, offering an unparalleled platform for top cannabis brands and industry professionals.
The Mendo Pavilion, set to debut at the Delta Hotel Toronto Airport Conference Centre, will showcase the cream of the crop in cannabis brands from across Canada, with a special focus on Ontario’s finest. This exclusive pavilion promises to be a central hub for budtenders and industry insiders, featuring sampling, consumption on-site, and innovative brand presentations.
Randy Rowe, Founder of the Grow Up Conference, expressed his enthusiasm about the partnership, stating, “Joining forces with Mendo for the Grow Up Conference is a game-changer. The Mendo Pavilion will elevate the event experience, bringing together the best in the industry for a unique blend of education, networking, and innovation.”
Mark Shapiro, Chief Commercial Officer of Mendo Medical, highlighted the significance of the pavilion, “The Mendo Pavilion at the Grow Up Conference represents a significant leap forward for the cannabis industry. It’s not just about showcasing products; it’s about creating a community and fostering connections that drive the industry forward.”
The Mendo Pavilion at the upcoming Grow Up Conference in Toronto is not just a showcase of top cannabis brands; it marks a significant milestone for Mendo Medical as it heralds their grand entrance into the adult use market. Celebrating this pivotal moment, Mendo Medical has just launched two new 7g product skews in Ontario under the brand Mendo Select: Royal Moby 7g and Durban Poison 7g. These launches are just the beginning of what promises to be an exciting year, with more innovative products planned to roll out. This strategic move not only diversifies Mendo Medical’s offerings but also solidifies its commitment to providing high-quality cannabis products to a broader audience, tapping into the adult use sector with enthusiasm and an eye towards future growth.
Jay Schwartz, Chief Operating Officer of Mendo Medical, added, “We are excited to curate an experience that epitomizes excellence in cannabis. The Mendo Pavilion will be the heartbeat of the Grow Up Conference, offering an immersive experience that celebrates the best of cannabis culture and innovation.”
The Grow Up Conference Is Canada’s premier cannabis event, focusing on the cultivation, extraction, and sale of cannabis. With a track record of success since its inception in 2017, the conference provides a critical platform for industry professionals to learn, connect, and grow. The addition of the Mendo Pavilion is set to enhance this experience, spotlighting top brands and offering unique opportunities for industry engagemen
Recent Comments