Early bird Tickets Available Now. Click Here.

Introducing the Grow Up 2026 Agenda & First Round of Speakers

Introducing the Grow Up 2026 Agenda & First Round of Speakers

Monday January 19, 2026

Executive Summit

powered by

10:00 am – 5:30 pm
Executive Conference and Exhibitor Registration

10:00am
Welcoming Address

10:15am - 5:30pm
Panel Discussions

5:30 pm – 6:30 pm
Executive Cocktail Reception


Canadian Cannabis Championship

11:00 am – 5:00 pm
Live Judging

8:00 pm – 12:00 am
Kick-off Party

Tuesday January 20, 2026

Industry Conference and Expo

9:00 am – 5:00 pm
Conference and Expo Registration

10:00 am – 5:00 pm
Industry Expo

10:00 am – 5:00 pm
Industry Conference - High North Main Stage

10:00 am – 5:00 pm
Breeder & Genetics Exchange

10:30 am – 4:30 pm
Masterclass Sessions

10:30 am – 12:30 pm
(Morning) Brands and Buyers Speed Networking

2:00 pm – 4:00 pm
(Afternoon) Brands and Buyers Speed Networking


8:00 pm 
Grow Up Official Networking party

Wednesday January 21, 2026

Industry Conference and Expo

9:00 am – 3:00 pm
Conference and Expo Registration

10:00 am – 3:00 pm
Industry Expo

10:00 am – 3:00 pm
Industry Conference - High North Main Stage

10:00 am – 3:00 pm
Breeder & Genetics Exchange

10:15 am – 2:15 pm
Masterclass Sessions

12:00 pm – 3:00 pm
So You Think You Can Cook with Cannabis

We’re thrilled to share the first look at the agenda and confirmed speakers for Grow Up Conference & Expo 2026, returning January 19–21 to the Vancouver Convention Centre.

Agenda Highlights

Jan 19 — 10am – 5:30pm
Executive Summit
powered by StratCann
A closed-door leadership forum focused on global trends, innovation, regulatory strategy, and profitability in cannabis.

Jan 20–21 — 10am – 5pm
Industry Conference & Expo
Two full days of programming across tracks including:

  • Masterclass Technical Series (cutting-edge sessions on cultivation science & tech)

  • CANNA Breeder & Genetics Zone – meet breeders, explore emerging genetics

  • Brands Zone – direct access to B.C. retail buyers and budtenders

  • Speed Networking – results-driven brand–retailer matchmaking

  • Live activations: Canadian Cannabis Championship (flower judging), “So, You Think You Can Cook” culinary showdown, and more

  • Two networking parties to help you connect & build relationships across the value chain

  • Sampling Opportunities for Retail License Holders
    Brands can provide samples to verified cannabis retailers, making it easier for stores to evaluate products for their shelves. (Subject to compliance.)

First Round of Speakers

We’re excited to welcome a distinguished group of thought leaders, innovators, and industry voices. (More names to come soon)
Adam Clark– West Coast Weedery, CEO

Adam Mint – Paradise valley, CEO & Co-Owner

Adriano De Filippis – Cannabis Sales Strategist & Brand Builder

Alannah Davis – Dabble Cannabis Co., CEO

Amanda Renner – Living Cannabis, Master Grower

Amber Craig – Spark Business Strategies, Fractional CMO

Andrea Dobbs – Village Boomery, Managing Director

Angie Fulton – Rubicon, Director of Cultivation

Av Singh – Scotian Cannabis Alliance, Executive Director

Bailey Nimmrichter – Rhenus Logistics, Business Development Manager

Brishna Kamal – Whistler Therapeutics, President

Carlos Rainero – Control Union Canada, Certification Manager

Carol Gwilt – Founder/CEO, Pothead Cannabis Brand

Carolyn Cudmore – Canna Czar, Creator

Che LeBlanc – Rosebud, Founder

Colin Bambury – ADCANN, Founder

Corey Koffler – GreenTank Technologies, CEO

Daniel Joly – ApolloGreen Nursery, Production Manager

Daniel Penny – Unity Cannabis, Director and COO

David Bernard-Perron – Organic Cannabis Consulting,

David Brown – StratCann Services Inc., Founder

Deepak Anand – ASDA Consultancy Services, Principal

Devon Thane – Rocky Mountain Cannabis Ltd., Founding Partner & CEO

Dion Gouldsborough – BC Liquor Distribution Branch, Wholesale Category Manager

Don Briere – Founder & CEO, WEEDS®

Dr. Aakash Goyal – GAYN Cultivation, CEO & President

Dr. Av Singh – Scotian Cannabis Alliance, Executive Director

Dustan MacLean – Chief Grow Officer Consulting, Cultivation Specialist

Elliot McKerr – HYTN Innovations Inc., Founder & CEO

Erin Butler – Canadian Cannabis Exchange Ltd., Chief Financial Officer

Fez Rismani – Elevate Wellness, Founder & CEO

Gemma Hayes – Sweetgrass Cannabis, COO

Hugo Leon de Gante – Lady Jane Labs, Co-Founder

Jaclynn Pehota – Althing Consulting Services, Principal Consultant

Janeen Davis – DEALR Cannabis, VP of Sales

Jeff Aubin – Smoker Farms, Co-Founder

Jeff Ring – BC Liquor Distribution Branch, Senior Director, Supply Chain, Cannabis

Jennawae Cavion – Calyx + Trichomes Cannabis, Founder

Jesse Paul – Smyle Brands, Marketing & Sales Manager

Jodie Giesz-Ramsay – Cannabis Culture, Owner

John Conroy – Conroy & Company, Barrister & Solicitor

Jonathan Fernandes – Green Amber/OKCO,

Jordan Dickinson – Lady Jane Labs, Co-Founder

Joshua Beckett – Magi Cannabis, Director/Master Grower

Julie Rajnak – Aurora, Manager, Cultivation

Keith Bao – AVEO, Managing Director

Kirk Tousaw – Great Gardener Farms Ltd., CEO

Kyle Michael – FTL Distribution Co., Founder & Chief Growth Officer

Kyra Horvath – Pineapple Buds, Master Grower

Laina Yates – Mercari

Liam Buirs – Pure Sunfarms/Village Farms Canadian Cannabis, IPM Manager

Marcus Richardson – BC Bubbleman, Founder

Mat Beren – House of the Great Gardener, Co-Owner & Chief Cultivating Officer

Mathieu Aubin – Rubicon Organics, VP Marketing & New Business

Matthew Greenwood – Up In Smoke Cannabis Store, Owner/Operator

Megan Preik – Accelerated Quality Solutions, QAP Coach | Founder

Michael Colbourne – Neobi, Founder

Nafisa Subedar – Emerald Lane Recruitment, Regional Growth & Sales Consultant- Canada & USA

Riel Roussopoulos – Breadstack, Head of Marketing

Rob Laurie – Ad Lucem Law Corporation, President, Barrister & Solicitor

Rob Baldwin – Pure Sunfarms/Village Farms Canadian Cannabis, VP, Cultivation & Greenhouse Operations

Robin Schmid – BC Liquor Distribution Branch, Wholesale Category Manager

Rudi Schiebel – Habitat Life, CEO & Founder

Sabine Schwirtz – High Buds Club, Head of Community

Sarah Seale – Sarah Seale Inc., Owner

Scott Mayer – Miracle Valley, CEO

Shannon Kloet – Tamerlane Trading Co., Partner

Sherry Boodram – CannDelta, CEO & Co-founder

Stacey Duffy – All Nations, Brand Lead

Steph Woods – Headset, Head of Sales

Taylor Kirk – Fluence, Cultivation Advisor

Ted Smith – Victoria Cannabis Buyers Club, Founder & Exec Director

Tim Powers – Kind Selections/ Cannabis Tolling Solutions, Founder/Co-Founder

Tyler Kibler – Canopy Growth Corporation, Director of Innovation

Unity Marguerite Whittaker – Small Town Pot Shop, Owner & Founder

Vikram Sachdeva – Seed and Stone, CEO & Founder

Walker Patton – Woody Nelson, Chief Commercial Officer

Zamir Punja – Simon Fraser University,

Seven Key Insights into Canada’s Pre-Roll Market

Seven Key Insights into Canada’s Pre-Roll Market

As the Canadian cannabis market continues to grow and evolve, the category that continues to drive not only innovation, but revenues as well is the humble pre-roll.

Simple in design but endless in possibility, the pre-roll is a signature product for the industry, an old school joint packed and ready to go, but with a fully modern feel. The portability and relatively inexpensive nature of pre-rolls make them perfect not only for someone looking to try a new strain or grab something for the walk home, but also for high-powered innovation like the addition of flavor-boosting terpenes or potency-boosting concentrates, all with a built-in on-the-go delivery system.

At Custom Cones USA, home of the Pre-Roll Experts, we took a look at the Top 50 Pre-Roll Brands in Canada, based on sales data from cannabis analytics firm Headset and we noticed a few trends and insights valuable to any cannabis brand looking to boost its sales and generate excitement in its products.

pre-roll-segment-total-sales-over-time-3423434

Here are seven insights drawn from the Top 50 producers that companies looking to expand their pre-roll reach should consider:

Pre-Rolls are King in Canada

Last year, after reviewing Canada’s sales data, we predicted that by mid 2025, pre-rolls would regularly top flower as the no. 1 category in the industry and by the end of summer, we were proven correct.

According to Headset data, through Sept. 9 of this year pre-roll sales reached $982 million and a 34% market share, up $72 million (8%) over the previous year-to-date period and on pace to break last year’s record. 

By comparison, flower recorded $909.4 million in sales and a 32% market share over the same period, down $23 million (-2.5%) from 2024. Additionally, pre-roll revenue grew 4.3% year-over-year, while flower continued to lose market share, as it has since the legal market’s inception, seeing marginal declines last year.

So while they may have once been considered an after though, today, pre-rolls are the main driver of the industry and any cannabis company not making pre-rolls is going to be left in the dust.

Pre-Roll Trends

In Summer Months, Canadians Flock to Pre-Rolls

One of the things our research found is that while pre-rolls remain solid year-round, they are especially popular in the summer months.

Our 2025 State of the Canadian Pre-Roll Market Report found that for the six-month period of May-October 2024, pre-rolls outsold Flower by $33 million, peaking in July ’24 with a 3% lead in sales.

Though October numbers are not yet available, the 2025 numbers from May through September show a similar trend, with pre-rolls climbing to a 36% market share in July, August, and September. 

Additionally, pre-roll revenues over the same period are more than $70 million higher than revenues for flower. The gap in units sold is even higher, with Canadians buying more than 35 million pre-roll units during the warm months, compared to just over 12 million flower units.

Infused Pre-Rolls Drive Revenues 

Within the pre-roll category, the top-selling segment in Canada continues to be the single strain hybrid, however a lead driver of revenues continues to be the infused pre-roll, which have a higher price point due to the addition of a concentrate. 

Three of the Top Five best-selling pre-roll products in Canada are infused products, including the top spot, as are six of the Top 10. And all five of the best-selling products from the country’s top selling pre-roll brand, General Admission, are infused products. So are those of the fastest-rising brand, No. 4 Jeeter, which also boasts the highest average price point of any brand in the Top 50 at $33.36, nearly double the national average.

With potency remaining a top factor for pre-roll and cannabis consumers in general, we expect infused pre-rolls, with their heightened flavor and increased THC percentages to only continue to grow in Canada, even as the single-strain hybrid remains exceedingly popular.

cclp-top-custom-pre-rolled-cones-example-group

Multi-Packs Drive Sales

Another major driver of revenues in the Canadian pre-roll market is the multi-pack, with consumers wanting to get more of a good thing at one time to lower costs and save on trips to and from the dispensary. They also usually carry a higher-than average price point and help boost revenues for brands.

In fact, 49 of the Top 50 best-selling pre-roll products by revenue are multi-packs (the other is a 2-gram infused pre-rolled blunt at No. 48). All five of the top 5 products from each of our Top 5 Canadian Brands is a multi-pack, including 2-packs, 3-packs, 5-packs, 10-packs and even a 70-pack pre-roll product from the No. 5 business, Redecan.

Even by unit sales, multi-pack options fill the top five spots, and nine of the top 10. In fact, in the Top 50 products by unit sales, only 7 are single-pre-roll packs. It’s an easy way to move product and the data shows that not only do the people want multi-packs, the Top Brands are providing them.

Branding Matters

Along with potency and price point, consumers routinely tell us that brand ranks among the top factors for deciding which pre-rolls to buy and Canada’s top-selling brands all use branding to their advantage, whether on the pre-roll itself, the packaging or both.

This is especially important with a product like a pre-roll, that is often shared but has a standardized look, making it difficult to tell one from another.

The Top 8 Brands all use colorful and/or custom filter tips, most with a company name or logo, to ensure that their products are distinctive and memorable, even when outside of their packaging and being passed around a session. 

It’s an important reminder that getting on top and staying on top means making sure everyone can see whose product they are smoking.

 

The Blunt Opportunity

Though not one of the top segments within the category, pre-rolled blunts remain a popular product for smokers and a potential revenue stream for producers.

Research in the US shows that blunts are the third most popular way to consume, with the category showing modest but continued growth in the Canadian market, though the numbers are deceptively low as Headset data will place an infused blunt in the infused category instead of the blunt category, skewing the overall numbers. 

Though only 5 of the top 200 products are blunts, four of those five are infused. And there is only one brand in the Top 15 companies that focuses on blunts, No. 15 BoxHot. Four of BoxHot’s top five products are blunt products, and all four are infused. The company uses a tea leaf cone with a bright cigar band to stand out from traditional pre-rolls and other blunt offerings.

But the lack of brands in the space focusing on this nascent category makes it a perfect spot for producers to launch well-branded hemp wrap pre-rolled blunts and truly make a mark in the Canadian marketplace.

 

Innovation and Originality is key

With pre-rolls having a low barrier to entry for brands new and old, the entire category is ripe for innovation and experimentation. The top sellers consistently try new formats, new infusions, new branding, and unique packaging in order to stand out and stay on top of the sales charts.

New brands like Jeeter, the top American pre-roll maker, have taken the market by storm in 2025 with its color-coded, triple-infused pre-rolls, for example.

Other brands continue to innovate in packaging options with bright colors and fun names, like No. 6 Good Supply’s popular “Jeans Guy” and “Inzane in the Membrane” strains, the “Grape Ape” and “Motor Breath” from No. 10 Dab Bods or even the top-selling “Tiger Blood” line from General Admission.

Pre-Rolls provide an opportunity for smokers to take a chance and try something new, and producers need to lean into that, offering new strains and new styles, all with attention-grabbing names and packaging in order to truly stand out.

 

Final Thoughts On Canadian Pre-Rolls

With pre-rolls surpassing flower this year as the top category in the Canadian cannabis industry, the opportunity to make a mark on the industry is now. But the pre-roll space is fast-moving and ever-changing, so it is important to keep an eye on the latest trends, from infusion techniques to branding opportunities to packaging innovations.

It’s important to have a supply partner that can keep an eye on the larger picture, allowing you to focus on what you do best: creating top-quality flower and products that people want.

Contact the Pre-Roll Experts today to begin, expand or scale up your pre-roll line today.

 

Industry Mixer – Delta, BC

Industry Mixer – Delta, BC

Join us for an exclusive industry mixer hosted by Grow Up and our Platinum Partner Hygrozyme at their Delta HQ on Monday, September 22, 2025

Grow Up Conference & Expo is excited to announce our second industry networking mixer, co-hosted by our Platinum Sponsor Hygrozyme at their headquarters in Delta, BC.

Hygrozyme – a proudly Canadian manufacturer celebrating 50 years of innovation in crop cultivation – is opening its doors for an afternoon of food, drinks, networking, and exclusive opportunities for the cannabis cultivation community.

✅ Meet the Hygrozyme Team: Connect with the experts behind Hygrozyme and get a firsthand look at their facility. This is a unique chance to meet the people innovating enzyme-based plant growth solutions that help growers maximize their plants’ potential.

✅ Exclusive Grow Up Deals: The Grow Up team will be on-site offering event-only discounts on 2025 Grow Up Conference booth reservations and tickets. If you’re considering exhibiting or attending the next Grow Up Conference, this mixer is the perfect time to secure your spot at a special rate!

✅ Network with Industry Peers: Mingle with fellow cannabis industry professionals – from cultivators and producers to retailers and service providers. Share insights, build partnerships, and grow your network in a relaxed, friendly atmosphere. Light refreshments will be provided to keep the conversations flowing.

3:00pm Monday, September 22nd, 2025
Hygrozyme Headquarters
Unit 107, 7717 Beedie Way, Delta, BC

✅ Finger foods served
✅ One complimentary drink ticket per guest
✅ Open networking with licensed producers, brands, and buyers
✅ Learn more about Grow Up Vancouver happening January 20–21, 2026

RSVP & Tickets

Limited tickets are available – RSVP is required.
This exclusive mixer has limited capacity, so be sure to reserve your spot in advance. Don’t miss out on this opportunity to network and save on Grow Up Conference passes!

We look forward to seeing you at the Hygrozyme facility for an afternoon of learning and networking. Let’s grow our connections together!

About Hygrozyme

Hygrozyme is a Delta-based Canadian innovator in horticultural solutions, known for its enzyme-driven products that promote healthy root zones and robust plant growth. With a 50-year legacy in the cultivation industry, Hygrozyme offers an eco-friendly line of crop nutrient, enhancement, and protection products that help cultivators unlock the full genetic potential of their plantsglobenewswire.comglobenewswire.com. As Grow Up’s Platinum Sponsor, Hygrozyme exemplifies innovation and sustainability in cannabis cultivation – making them the perfect partner to co-host this networking event.

Grow Up and Life Cycle Botanics Mixer

Grow Up and Life Cycle Botanics Mixer

Join us September 19 in Nanaimo for a casual mixer with Life Cycle Botanics to connect & learn about Grow Up Vancouver 2026.

 

Grow Up and Life Cycle Botanics Mixer

Join us for a relaxed afternoon of networking and cannabis industry conversation as Grow Up Conference & Expo heads to the island. Co-hosted with Life Cycle Botanics, this casual mixer in Nanaimo is your chance to connect with growers, processors, retailers, and advocates from across the BC cannabis community.

Held just after Stratcann’s Growing Relationships event, this is the perfect way to extend your day of networking with meaningful conversations, cold drinks, and great company.

3:00pm Friday, September 19th, 2025
Carlos O’Bryan’s Oceanside Pub
1724 Stewart Ave, Nanaimo

✅ Finger foods served
✅ One complimentary drink ticket per guest
✅ Open networking with licensed producers, brands, and buyers
✅ Learn more about Grow Up Vancouver happening January 20–21, 2026

Whether you’re looking to book a booth, attend as a delegate, or just reconnect with industry peers—this event is for you.

RSVP required. Space is limited.

About Life Cycle Botanics
Life Cycle Botanics knows the importance of a strong start. Our facilities follow strict cleanliness guidelines and quality control procedures, which combined with our pre-climatized rooting system make our company an innovating leader in the industry. Our experienced management team and professional staff will integrate with our client needs to provide a reliable variety of cannabis strains that will work within your budget and ensure on time delivery. Visit us at: https://lifecyclebotanics.com/

JOIN US AT STRATCANN’S GROWING RELATIONS
NANAIMO, BC • FRIDAY SEPTEMBER 19 @ 9:30AM

https://stratcann.com/events/growing-relationships-bc-nanaimo-2025/

50% OFF (up to two tickets)
Use Promo Code: GROWUP50

Truth and Reconciliation Scholarship Application 2026

Truth and Reconciliation Scholarship Application 2026

A Message from Our Presenting Sponsor: Quality Horticulture

A Message from Our Presenting Sponsor: Quality Horticulture

As a trusted partner to growers across Canada and beyond, Quality Horticulture has been a pillar of the cultivation community for over two decades. Their commitment to innovation, sustainability, and long-standing service reflects the values at the heart of the Grow Up Conference. We’re proud to spotlight their story and celebrate their continued leadership in horticultural supply.

Our Story

For over 25 years, Quality Horticulture has proudly supported growers across Canada and North America with trusted products and reliable service. Founded in 1999 in Vancouver, BC, we’ve grown from a small wholesale operation into one of the country’s leading horticultural distributors—serving commercial farms, greenhouses, and retail garden centers.

Family-owned and operated, we specialize in the import, export, and distribution of a wide range of horticultural products. Our curated catalog features industry-leading brands and innovative solutions—from fertilizers and lighting to pest control, grow mediums, and environmental systems.

At the heart of our business is our people. From our dedicated team members to our valued partners, we believe that collaboration, respect, and shared success are what truly drive growth. We’re proud to be part of a vibrant horticultural community built on trust and long-standing relationships.

As we look to the future, we remain focused on delivering exceptional service, expanding our product offerings, and helping our customers grow with confidence. With a forward-thinking approach and a strong track record of innovation, we continue to lead the way in introducing new technologies that support modern, sustainable cultivation.

Our commitment to cleaner growing practices reflects our belief in protecting both people and the planet – supporting a more responsible future for horticulture. Grow Up is proud to partner with Quality Horticulture as our presenting sponsor.

Their passion for supporting cultivators—from boutique craft growers to large-scale facilities—mirrors our mission to strengthen and showcase Canada’s thriving cannabis community.

Winners Announced for the 2025 Grow Up Industry Awards

Winners Announced for the 2025 Grow Up Industry Awards

 

 

Presented by Mercari

Celebrating The Best in Cannabis

 

Toronto, ON – [May 27, 2025] – Grow Up, the leading cannabis cultivation conference and expo in Canada, is delighted to announce the winners of the 6th Annual Grow Up Awards Gala presented by Mercari. This prestigious event took place May 26, 2025 at The Clubhouse EventSpace in Etobicoke, Ontario to celebrate the brightest in the cannabis industry.

 

The Grow Up Awards Gala presented by Mercari is a national annual event honouring cannabis professionals and companies to recognize excellence and innovation in the industry. This year’s gala included four main categories and 33 awards, and the presentation of the Lifetime Achievement Award to Rick Simpson (author, retired power engineer, Rick Simpson Oil creator) and the Hall of Fame Award to Kevin Jodrey (Founder, One Log Cookies R&D Facility).

 

The Grow Up Conference was proud to introduce the inaugural Luminary Torch Award to Matthew Don-Carolis, Vice President of Sales and Business Development at Segra International. This new award was created to recognize success but more importantly it honours visionaries — those who’ve led with passion, integrity, and purpose. Those who’ve united markets, built trust, and carried the flame forward in this rapidly evolving global industry.

 

“Matthew Don-Carolis has helped shape the global cannabis landscape — not just with innovation, but with ethics, leadership, and legacy and culture,” said Randy Rowe, President of the Grow Up Conference. “Matthew’s work has inspired a movement and so, with great pride, we presented him with The Luminary Torch Award — in recognition of his visionary leadership, enduring passion, and a legacy that lights the path forward.

 

The 11th annual Grow Up Conference & Expo continues May 27-28, 2025 at the Pearson Conference Center in Brampton with over 60 sessions with hundreds of cannabis experts, inspiring keynotes, engaging panel discussions, and strategic B2B meetings and networking events.

 

The Winners of the Grow Up Awards presented by Mercari:

 

GENERAL CATEGORY

 

30 and Under
Emily Riehl

 

Cannabis Lawyer/Firm of the Year
Trina Fraser

 

Grower of the Year
Rob Baldwin

 

Influencer of the Year
Abi Roach

 

Micro Producer of the Year
Northern Canna

 

Online Cannabis News Source

Stratcann

 

Processor of the Year
Atlantic Cultivation

 

Standard Producer of the Year
Rubicon Organics

 

EQUIPMENT/PRODUCTS

 

Best Growing Media
PRO-MIX

Best Pre-Roll Cones
Futurola USA

Environmental Impact Award
Origine Nature

Extraction Equipment
Hashtek

Laboratory Equipment
Rad Source Technologies

 

Lighting System
Fluence

 

COMPANY/SUPPLIER

 

Best Cannabis Cultivation Supplier/Distributor
Green Planet Wholesale

Best Extraction Services

Motif Labs

 

Best Lab/Testing Facility

High North Laboratories

 

Best Nursery

Segra International

 

Best Nutrients and Bio stimulants Product

CANNA

 

Best Packaging, Labeling & Supplies

Good 2 Grow

 

Cannabis Consultant of the Year

CannDelta Cannabis

 

Cannabis Publication of the Year

Garden Culture Magazine

 

Integrated Pest Management Company of the Year

Anatis Bioprotection

BRANDS & RETAIL

 

Accessory of the Year

Nugz Happle

Best Vape Product

CCELL

 

Brand of the Year

Tribal

Brand/Product Sales Agency of the Year

Mercari Agency Limited

 

Independent Retailer of the Year

TOKE Cannabis

 

Indigenous-owned Brand of the Year

All Nations Retail

 

Indigenous-owned Retailer of the Year

True North Cannabis

 

National Retail Chain of the Year

Fire and Flower

 

POS/CRM/Software of the Year
Breadstack

 

Product of the Year

Honeystick

 

About Grow Up Cannabis Conference and Expo: Grow Up Conference &

Expo is Canada’s premier event for cannabis cultivation, brands, and retail

with events in Toronto, Niagara Falls, Edmonton and Vancouver. Since 2017, it

has connected thousands of industry professionals through immersive conferences,

exclusive networking events, and award-winning experiences.

 

​​About Mercari Agency: Mercari is an experienced cannabis sales and marketing agency headquartered in Toronto representing cannabis brands across Canada. Mercari Agency empowers Canadian cannabis companies to bring their products to market in Canada with representation at the provincial control boards in addition to

feet on the street. Leveraging our sales team across Canada, Mercari ensures pull through to retail stores by educating budtenders as well as consumer engagement. Mercari are cannabis matchmakers, finding routes to market for our partners from farm to table. www.mercarilife.ca

 

 

Grow Up Conference & Expo

Tuesday, May 27 from 10am-5pm

Wednesday, May 28 from 10am-3pm

Pearson Conference Center
2638 Steeles Avenue East in Brampton, Ontario

growupconference.com

Media Contact: Damien Nelson, damien@wantandable.ca

Award winners and Grow Up

organizers are available for interviews.

growup.eximages.com Photography Credit: Dominic Chan

 

The Green Tie Gala: Celebrating 10 Years of High! Canada and Cannabis Culture

The Green Tie Gala: Celebrating 10 Years of High! Canada and Cannabis Culture

The Green Tie Gala: Celebrating 10 Years of High! Canada and Cannabis Culture

On the evening of May 28th, a significant chapter in Canadian cannabis media comes to a close—but not quietly. Hosted on a private, sprawling estate, the Green Tie Gala marks the end of High! Canada Magazine as it publishes its 100th and final issue.

After a decade as one of Canada’s loudest voices in cannabis culture, High! Canada is retiring the magazine—but this gala is anything but a goodbye. It’s a celebration, a handoff, and a fundraiser all in one.

FOR EVENT TICKETS, EMAIL: EDITOR@HIGHCANADA.NET

What to Expect at the Green Tie Gala

  1. A Historic Farewell
  • This is the last hurrah for High! Canada Magazine, a publication that has documented and championed cannabis culture for ten years.
  • The magazine’s transition to Deep Culture Media signals a new direction—one focused on broader creative and cultural content, while still honoring its roots.
  1. CCTA Canadian Cannabis Tourism Awards
  • The inaugural CCTA Awards will take place during the event, recognizing trailblazers in cannabis tourism.
  • Three awards will be presented throughout the night to standout contributors in the space. Randy Rowe, President & Co-Founder of GROW UP Conference & Expo will be receiving the Lifetime Achievement Award at the event. 

  1. Live Music on the Estate
  • The Killing Time Band headlines the main stage, bringing high-energy rock reggae to the celebration.
  • More acts and performers are expected to be announced soon.
  1. Cannabis + Culinary Activations
  • Aggressive Organics will be serving food designed to impress even the most seasoned event-goer.
  • Cannabis brands will activate booths for sampling and engagement.
  • Alcohol sponsors will also be part of the mix, offering curated drink experiences.

Ticket Information and Funding Breakdown

Tickets: $100 per person
Funds raised from ticket sales are transparently divided into four equal parts:

  • 25% – Event production costs for the Green Tie Gala
  • 25% – Startup support for Deep Culture Media
  • 25% – Funding for the Artist Venue Trust, helping to protect and preserve live music venues
  • 25% – New creative bursaries under Deep Culture and Artist Venue Trust, helping emerging artists access funding

A Collaboration for the Culture

The event is being held in partnership with Artist Venue Trust, a not-for-profit group working to sustain Canada’s creative scene, especially live music. The goal: raise money, raise awareness, and raise a toast to cannabis culture, Canadian creativity, and the next era of independent media.

Final Thoughts

If you’ve ever read High! Canada Magazine, now’s the time to show up, say thanks, and be part of what comes next. The Green Tie Gala isn’t just an end—it’s a shift toward something bigger, more inclusive, and deeply rooted in art, culture, and community.

Tickets are limited. Dress code: Green Tie Optional. Celebration: Mandatory.

 

Visit The Cones Factory at Grow Up Toronto – Custom Pre-Rolls. Fast Turnarounds. Global Scale.

Visit The Cones Factory at Grow Up Toronto – Custom Pre-Rolls. Fast Turnarounds. Global Scale.

Meet the Pre-Roll Powerhouse at Grow Up Toronto 2025

The Cones Factory isn’t just another supplier — we’re one of the largest pre-roll cone manufacturers in the world, proudly serving some of the most recognized cannabis brands in the industry.

The Cones Factory offers a wide selection of bulk pre-rolled cones at unbeatable prices. Our Health Canada-compliant cones, precisely engineered to fit seamlessly into your machines, are perfect for bulk sales, dispensaries, and cannabis brands dedicated to providing safe, consistent, and reliable products

The Cones Factory offers custom branded cones

With their customization options, creating the perfect cones has never been easier. Show your customers that you value quality with unique designs and true craftsmanship. Craft the ideal pre roll with premium bud on the inside and your brand name on the outside. 

The Cones Factory has everything you need to dazzle your customers and have them coming back for more time and time again. Visit theconesfactory.com/pages/custom-pre-rolled-cones to learn more.

If you’re heading to Grow Up Toronto 2025, make sure to swing by our booth. Here’s why:

  • Fast Lead Times – Speed matters. We deliver quickly so your supply chain keeps moving.
  • Fully Customizable Cones – Shape, size, branding, filters, packaging – we help you create a product that’s actually yours.
  • Scalable Solutions – Whether you’re producing thousands or millions, we’re built to grow with you.
  • Shelf-Ready Presentation – Our cones are made to stand out, not blend in.

You’ll get a chance to:
✅ See our latest product lines and innovations
✅ Speak directly with our product experts
✅ Explore private label options and custom builds

Let’s talk cones, customization, and scaling up your brand.
Visit us at Grow Up Toronto 2025.

Learn more:
🌐 www.theconesfactory.com

CANNA Returns As The Networking Lounge Sponsor For Grow Up 2025

CANNA Returns As The Networking Lounge Sponsor For Grow Up 2025

CANNA is proud to once again to sponsor the Networking Lounge at the Grow Up Conference & Expo—this May in Toronto!

Join us at the Lounge and Outdoor Consumption Area, your go-to destination for connection, conversation, and cultivation.

Whether you’re looking to meet new industry peers or reconnect with long-time colleagues, the CANNA Lounge is where the community comes together.

☕ Join Us For The Exhibitor and VIP Morning Coffee & Networking between 9 and 10 AM on the 27-28th In the CANNA Lounge

Exhibitors and sponsors, kickstart your mornings with CANNA’s VIP coffee networking experience—because great conversations start with a great cup.

Explore CANNA Innovations

We’re showcasing our large-scale fertilizer solutions and newest product drops, including:

Visit Us at the Genetic Exchange

For the first time, CANNA will also be participating in Grow Up’s , where we’ll be giving away CANNA Start and CANNA Rootplugs —our dynamic duo to help kick off your seed-starting journey the right way.

Visit Us at the Genetic Exchange
For the first time, CANNA will also be participating in Grow Up’s , where we’ll be giving away CANNA Start and CANNA Rootplugs —our dynamic duo to help kick off your seed-starting journey the right way.

Join Us at the Grower’s Luncheon
CANNA is also proud to be part of the Grower’s Luncheon, sponsored by our partners at Biofloral.

As always, we’re showing up to support our growing community and celebrate the passionate cultivators who keep this industry thriving.

Swing by the Lounge & Booth for CANNA Giveaways
Stop in, say hi to the CANNA crew, and walk away with some premium swag and expert cultivation advice.

We can’t wait to connect with you—see you in Toronto!

#GrowWithCANNA #CANNACanada | #GrowUpConference