Grow Up Vancouver is proud to mark a defining moment for the cannabis sector in British Columbia. This year, we welcome the Honourable Lana Popham, Minister of Agriculture and Food, for a keynote fireside chat with Orville Bovenschen, President of Village Farms Canadian Cannabis, at the Executive Summit — presented by Quality Horticulture and powered by StratCann Media.
This appearance comes at a pivotal time. With the Government of British Columbia officially placing cannabis under the Ministry of Agriculture and Food, the industry enters a new chapter — one that recognizes cannabis as a vital part of the province’s agricultural landscape.
For decades, B.C.’s global reputation has been shaped by its farming heritage, craft cultivation, and world-renowned agricultural products. Bringing cannabis into this portfolio signals a meaningful shift: cannabis is no longer adjacent to B.C. agriculture — it is integrated within it.
This keynote conversation will explore what that future looks like, including:
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How cannabis aligns with B.C.’s long-term agricultural strategy
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Opportunities for innovation, producers, and rural development
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Strengthening competitiveness and supporting sustainable growth
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Building a stable, inclusive, and partnership-driven sector
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B.C.’s vision for supporting communities, industry, and high-quality products
As one of Canada’s most influential agricultural voices, Minister Popham brings a perspective rooted in stewardship, community impact, and economic resilience. Joined by Orville Bovenschen — a leader shaping one of the country’s largest and most recognized cannabis producers — this dialogue will set the tone for where the industry is headed next.
This is more than a keynote. It is a milestone: a collective step toward a stronger, more integrated, and more empowered cannabis ecosystem in British Columbia.
This session is exclusive to Executive Summit Pass holders.
📅 January 19
📍 Vancouver Convention Centre
🎟️ Early Bird pricing ends December 15
