CANNA Genetics and Breeders Zone

Inside the CANNA Breeders & Genetics Zone with Ed Rosenthal & Kevin Jodrey

The Canna Breeders & Genetics Zone at Grow Up Vancouver brings cannabis genetics to the forefront, featuring legendary voices who have shaped the plant’s past and are guiding its future. This year’s programming includes Ed Rosenthal, The Guru of Ganja, alongside master breeder Kevin Jodrey, for two days of in-depth discussion on landrace preservation, breeding innovation, and the foundations of genetic integrity. Designed for cultivators, breeders, and industry professionals, this dedicated zone offers rare insight into the genetics that underpin today’s global cannabis market.

CANNA Breeders & Genetics Zone
Exhibit Hall A

Tuesday, January 20
11:00 AM – Breeder Zone Introduction & Seed Exchange Day Kickoff
With Daniel Joly & Kevin Jodrey

12:00 PM – Why Landraces Are Important
A special presentation by Ed Rosenthal, exploring Himalayan cannabis genetics and their global impact.

1:00 PM – Genetics in Focus: Breeding Innovation for Tomorrow’s Market
Panel discussion on genetics, commercialization, and future markets.
Moderated by Shannon Kloet.

Wednesday, January 21
10:30 AM – Purpose of Phenohunting
Understanding genetic selection, cultivation strategy, and consumer demand.

11:30 AM – From Seed to Commercialization
How genetics move from early breeding to large-scale production.

12:30 PM – Seed Exchange
Explore seeds and clones from reputable breeders.
Hosted by Kevin Jodrey.

1:30 PM – Seed Exchange Roundtable & Q&A
Open discussion with participating breeders.
Moderated by Daniel Joly & Kevin Jodrey.