Executive Summit Spotlight: Minister Popham, David Hume & Kevin Jodrey

Executive Summit
Monday January 19th
10:00am – 6:30pm
Powered by StratCann

The Executive Summit powered by StratCann kicks off Grow Up Vancouver with a full day of thought leadership and high-level discussion designed exclusively for C-suite executives, founders, investors, and decision-makers in the cannabis industry.

Taking place Monday, January 19, 2026, at the Vancouver Convention Centre East, the Executive Summit explores the business of cannabis through an executive lens – addressing market strategy, regulatory reform, investment trends, and international opportunities that define the next decade of growth.

Fireside Chat Keynote with Minister Popham

British Columbia’s decision to bring cannabis under the Ministry of Agriculture and Food marks a pivotal moment for the province and the industry at large. In this keynote fireside chat, Lana Popham, Minister of Agriculture and Food, joins Orville Bovenschen, President of Village Farms Canadian Cannabis, for a forward-looking conversation on the evolving relationship between cannabis and B.C.’s agricultural sector.

Together, they will explore how this policy shift unlocks new opportunities for producers, strengthens competitiveness, and reinforces B.C.’s leadership in sustainable innovation. The discussion will also highlight how the province is working collaboratively with government, industry, and communities to build a stable, inclusive, and globally competitive cannabis sector—one that supports rural development, drives economic diversification, and elevates B.C.’s reputation for quality agricultural products.

Executive Summit Schedule
Monday, January 19 | Ballroom A

10:00 AM
Welcoming Address
David Brown, StratCann
Randy Rowe, Grow Up Conference & Expo

10:15 AM
Fireside Chat: Cannabis and the Evolution of Agricultural Policy in B.C.
Lana Popham, Minister of Agriculture and Food
Orville Bovenschen, Village Farms Canadian Cannabis

11:00 AM
BC Cannabis Regulator Insights & Priorities
David Hume, Liquor and Cannabis Regulation Branch

11:30 AM
Data Insights, Trends & Future Projections
BC Liquor Distribution Branch & Canadian Cannabis Exchange

12:30 PM
Nutrition Break

1:10 PM
Understanding the Complexities of the International Cannabis Market
Panel discussion featuring Canadian and international market experts

2:00 PM
Cannabis Vapes: Changing Technology and an Expanding Market
Panel discussion on innovation, consumer trends, and growth

2:50 PM
Health Break

3:10 PM
The Evolution of Canada’s Cannabis Regulations & Government Relations
Industry leaders discuss advocacy, policy, and engagement

4:00 PM
Different Pathways to Success: A Talk with B.C. Growers
A candid conversation with growers from across the province

4:50 PM
Roots and Vision: The Next Decade of Cannabis
Kevin Jodrey

5:30 – 6:30 PM
Cocktail Reception
An exclusive networking reception for Executive Summit attendees

View the full schedule here: https://growupconference.com/vancouver/executive-summit/

Register here: https://growupconference.com/vancouver/register/