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(Globe Newswire) New York and Winnipeg — Manitoba Harvest, the global leader in hemp foods and a wholly-owned subsidiary of Tilray Brands, Inc., is partnering with Bioactives company Brightseed to revolutionize the functional fiber market with a breakthrough product: Manitoba Harvest Bioactive Fiber. This multi-benefit fiber solution, powered by Brightseed® Bio Gut Fiber, is now exclusively available at Whole Foods Market stores nationwide.
Furthering Manitoba Harvest’s 25-year commitment to transform consumer health through the power of hemp, NEW Bioactive Fiber helps close the fiber gap for consumers. Manitoba Harvest Bioactive Fiber leverages Brightseed’s novel ingredient made from upcycled hemp hulls, the outer shells of hemp seeds. AI-led research identified hemp hulls as an untapped source of dietary fiber and gut-health beneficial bioactives.
Jared Simon, president of Manitoba Harvest and Tilray Wellness, expressed excitement about the launch, stating, “With the debut of Manitoba Harvest Bioactive Fiber, we’re not just introducing a product; we’re rediscovering the nutritional capacity of hemp after nearly 70 years in the dark. Bioactives are gaining huge strides in nutrition science but are largely undiscovered and remain underutilized in health foods. At Manitoba Harvest, we’re on a mission to harness the wellness potential of hemp with simple health solutions that contribute to a sustainable future.”
Science has established that dietary fiber is essential for supporting gut health including digestion, bowel regularity and weight management, but today, 95 per cent of Americans do not consume the recommended daily intake of fiber. Manitoba Harvest Bioactive Fiber provides six grams of both soluble and insoluble fiber per serving and is the only fiber solution containing two powerful hemp-based bioactives for gut health.
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“Manitoba Harvest is a visionary leader bringing hemp to consumers worldwide. We are thrilled to be working with such an impassioned partner to bring forward new discoveries on hemp’s health value out of the lab and onto consumer shelves,” said Sofia Elizondo, co-founder and chief operating officer of Brightseed.
“Bioactives are the unsung heroes of proactive health and today, the majority of people don’t consume enough to capture the full impact of their benefits. Now that our AI Forager is powering the discovery and understanding of bioactives at an unprecedented rate, our mission at Brightseed is to transform those insights into accessible and powerful wellness products across the globe.”
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