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Last week, Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) filed a suit against the GOP, accusing the party of launching a misleading campaign to deceive voters about a proposed amendment that will permit the recreational use of cannabis.
Trulieve, which is the biggest medical cannabis company in Florida, stated in its lawsuit that the owners of a pair of television stations based in Fort Myers, Floriday, were running a false advertisement trying to fool voters in the state into voting against Amendment 3.
The lawsuit explained that the Republican Party knew that the claims made in the ad were intentionally deceptive and false but still published the ad in order to trick voters into voting against a ballot measure that would legalize the recreational use of marijuana in the state of Florida. The ad in question features a character that says that only those who drew up the amendment could grow the plant.
This is a real concern, particularly since the inability of individuals to grow their own cannabis has been used in efforts to defeat the measure.
Those who oppose the cannabis initiative, including Governor Ron DeSantis, maintain that the measure will assist the state’s monopoly of licensed medical cannabis companies because it will allow the companies to start selling recreational cannabis. The initiative would also allow the legislature to increase the number of operators in the growing industry.
In the suit, Truelieve explains that Amendment 3 can’t prohibit that which is already banned, noting that the plain text doesn’t touch on the home cultivation of marijuana and neither does it change the current state of the law regarding that issue. It also notes that the ad’s essence is to show consumers that Trulieve drafted the initiative to reduce competition.
The suit also claims that mailers were sent out by the GOP calling the initiative a power grab by mega cannabis corporations focused on eliminating competition. The lawsuit also alleges that the GOP chapter in Florida paid media defendants to broadcast the deceptive TV advertisement.
Other defendants named in the suit include Fort Myers Broadcasting Company, which operates and owns the WINKstation, and Sun Broadcasting Inc., which operates and owns the WXCW station.
Trulieve, as the primary source of funds behind the ballot proposal, has spent almost $93 million on the initiative. The initiative is being sponsored by the Smart & Safe Florida political committee. Currently, Trulieve runs more than 150 dispensaries in the state, which is almost twice the number of any other medical cannabis operator.
The company hopes to vindicate its rights under civil law, set the record straight and hold the defendants accountable for deceiving voters.
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