This post is presented by our media partner Cannabis News Wire
View the original article here.
Amid a shaky economy, the marijuana industry seems to be thriving, with many premium brands raking in huge profits. Brand Marketing VP at Cresco Labs Inc. (CSE: CL) (OTCQX: CRLBF), Dana Mason, argues that consumers want the best and individuals who appreciate premium products are willing to pay more.
Exclusivity, which is characterized by limited availability and high prices, is the primary element of luxury goods. In a recent interview, representatives from different premium cannabis brands operating in various categories revealed how they were doing in today’s economy.
Under the marijuana edibles category, there is Cresco Labs, which produces Mindy’s Edibles. Mason revealed during the interview that while some cannabis categories had been influenced by price compression in states such as Michigan and Illinois, edibles sales remained steady.
Wana Brands, another company selling infused edibles, is also recording increases in its revenues in Michigan. Wana, which exited the Oregon and California markets following heightened price compression and stiff competition with the illicit market, continues to focus on bringing its products to as many consumers as possible.
Under the cannabis flower category, Claybourne employs a different strategy, only selling its products to stores where the clientele can pay premium prices. This, Nick Ortega notes, is focused on showing retailers that high-end products can generate more income for them in comparison to other products.
On cannabis pre-rolls, data from Headset shows that between January 2020 and July 2024, pre-roll sales rose to $265 million from $71.4 million. Made in Xiaolin, a brand that specializes in pre-rolls, uses its products to showcase craftsmanship and creativity. Its products include White Rose, which has a 10-minute lit time and contains 0.4g of flower. Another offering is the Knife, which has a lit time of 20 minutes to half an hour and contains 2g of flower.
The company CEO and cofounder, Chris Louie, revealed that its sales had increased as the cannabis market in New York grew.
Data from Headset also showed that sales of THC-infused drinks have also risen during the last five years. At the start of 2020, retailers sold more than $6 million worth of these beverages. As of July 2024, sales had surpassed $23 million.
Cann, a company that produces THC-infused drinks, was founded by Luke Anderson and Jae Bullock. The company’s products are currently available in liquor stores and dispensaries as well as via e-commerce in the state of Connecticut, with Bullock revealing that sales at each outlet continue to rise.
About CannabisNewsWire
CannabisNewsWire (“CNW”) is a specialized communications platform with a focus on cannabis news and the cannabis sector. It is one of 60+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, CNW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists and the general public. By cutting through the overload of information in today’s market, CNW brings its clients unparalleled recognition and brand awareness. CNW is where breaking news, insightful content and actionable information converge.
To receive SMS alerts from CNW, text CANNABIS to 888-902-4192 (U.S. Mobile Phones Only)
For more information, please visit https://www.CannabisNewsWire.com
Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: https://www.CannabisNewsWire.com/Disclaimer
CannabisNewsWire
Denver, CO
www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.com
CannabisNewsWire is powered by IBN
This post was originally published by our media partner here.