Stop Racing to the Bottom: Scaling Cannabis Brands Without Discounts

by Danya Dixon | Aug 7, 2025

(Presentation)
Getting a product onto dispensary shelves is the easy part — keeping it there is where brands win or lose. This session breaks down the real strategies that drive sell-through in competitive cannabis markets without racing to the bottom on price.

We’ll dig into how to build retail relationships that last, design promotions that protect margin while still moving volume, and leverage data to position products with intention. Attendees will walk away with practical frameworks they can apply immediately — whether they’re launching a new SKU or trying to revive a slow mover.

Shelf space doesn’t equal success. Sell-through does.