Rolling with Science: Perfecting the Joint and Vaporizing the Competition

by Danya Dixon | Nov 11, 2025

The cannabis market is booming, with pre-roll sales leading the charge at a staggering 40% year- over-year growth, now exceeding $1.2 billion. Infused joints, in particular, dominate the sector, making up 20% of all pre-roll sales. Despite their popularity, surprisingly little research exists on how pre-rolls actually perform. What influences their burn, potency, and overall experience?

Critical factors like particle size and humidity remain largely unexplored. Vapes and other inhalable products are the third biggest category in cannabis sales. But how does a vape cart compare to a joint? Does a dab hit ‘harder’ than a vaporiser? The is a lot of smoke and mirrors, but no hard facts.

Our research dives deep into the chemistry of cannabis smoking and vaping, offering a first-of- its-kind analysis. In this presentation, we’ll unveil groundbreaking insights from our latest joint and vape experiments, answering the key question: What makes a joint truly exceptional, and how can we make vapes better?