In this session, learn an approach to effectively connect growing with marketing to create a premium cannabis brand. Ultimately, the “best” is what end user believes is best!

Market researcher Marc Solby of the Cannabis Consumer Update and Lighthouse Consulting will share a method successfully applied in the craft beer market, craft spirits and other consumer categories. He will share a canadian case study and draw on his experience as Director of Marketing at Labatt Breweries and fifteen years of brand consulting in alcoholic beverages globally.