Mastering Product Knowledge
(Workshop)
11th Annual Grower’s Luncheon
*Invite Only
Stop Racing to the Bottom: Scaling Cannabis Brands Without Discounts
(Presentation) Getting a product onto dispensary shelves is the easy part — keeping it there is where brands win or lose. This session breaks down the real strategies that drive sell-through in competitive cannabis markets without racing to the bottom on price.
We’ll dig into how to build retail relationships that last, design promotions that protect margin while still moving volume, and leverage data to position products with intention. Attendees will walk away with practical frameworks they can apply immediately — whether they’re launching a new SKU or trying to revive a slow mover.
Shelf space doesn’t equal success. Sell-through does.
Shooting the Shit – Grower’s Circle Knowledge Dump
(Masterclass Session) The essence of the MasterClass is simply to get growers talking. Our expert cannabis cultivators will join with other expert growers in the room for an unfiltered exchange of ideas, tips, and experiences from the front lines of cultivation. This lively panel encourages open conversation on everything from lighting, nutrients, and propagation techniques to pest management, strain selection, and maximizing yield. Attendees will hear real-world insights, creative problem-solving approaches, and practical hacks that often aren’t in textbooks. With a focus on peer-to-peer learning, this session is a rare opportunity to absorb the collective wisdom of seasoned growers and walk away with actionable knowledge to elevate your own cannabis cultivation practices.
Indigenous Cannabis in BC: Current Landscape and Emerging Opportunities
(Panel Discussion) Indigenous communities across British Columbia are actively shaping the cannabis industry today, carving out spaces for economic growth, cultural expression, and self-determination. This panel highlights current projects, business models, and partnerships led by Indigenous entrepreneurs and leaders. Learn how Indigenous growers and retailers are navigating today’s regulatory framework, accessing markets, and overcoming barriers. Hear firsthand about successes, ongoing challenges, and immediate opportunities for collaboration and growth in BC’s cannabis sector.
Dialing It In – You Can’t Know What You Don’t Know
(Masterclass Session) Modern cannabis cultivation is slightly different from aluminum foil-lined closets of our past. Our panel of experts will discuss how environmental, light, and growing media sensors enable cultivators to precisely monitor and control conditions, optimizing plant health, yield, and quality. Topics include real-time data collection, automated adjustments, and the integration of sensor systems into indoor and greenhouse operations. Panelists will share practical insights, case studies, and emerging technologies that help growers make data-driven decisions, reduce resource waste, and prevent common cultivation problems. Attendees will gain a clear understanding of how sensor technology is shaping the future of cannabis production.
Export Ready: What You Need to Know
(Panel Discussion) Export markets are a key growth frontier for Canada’s cannabis industry, but reaching international shelves requires navigating a complex web of regulations, quality standards, and logistics. This panel offers a comprehensive look at what producers and exporters need to do to become “export ready” across all product categories—cannabis flower, concentrates, edibles, and more. With a special focus on the fast-growing concentrates market, industry experts will discuss unique challenges and opportunities, from product formulation and packaging to compliance and global demand. Join us to learn how to position your entire product portfolio for success in competitive export markets.
Moderated By: Deepak Anand
Grow Up Official Networking Party
(Offsite – Venue TBA)
Legal Trailblazer: A Fireside Chat with John Conroy on Cannabis Law, Policy & the Fight for Change
(Fireside Chat) Join legendary cannabis lawyers John Conroy and Kirk Tousaw for an intimate and thought-provoking fireside chat exploring the legal evolution of cannabis in Canada and beyond. From groundbreaking constitutional challenges to policy advocacy and the fight for civil liberties, Conroy and Tousaw have been at the forefront of shaping cannabis law for decades.
This session will reflect on the key legal battles that helped pave the way for legalization, unpack ongoing regulatory and criminal justice issues, and offer insights into where cannabis law is heading — including opportunities for reform, the future of international trade, and emerging human rights concerns.
Don’t miss this rare opportunity to hear from two of the most influential legal minds in cannabis, as they share stories, challenges, and visions for the future.
Moderated By: Kirk Tousaw
Product Development & Co-Packing in Cannabis
(Panel Discussion) Co-packing has become a key strategy in the cannabis industry, enabling brand development through partnerships with licensed producers. This panel will explore how co-packing and contract manufacturing support product innovation, streamline market entry, and help brands scale in a competitive landscape. Learn about best practices, regulatory considerations, and how to build strong, compliant partnerships.
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