Moderated By: Atiyyah Ferouz, AgCann Consultancy.
Panel Description:
This session guides retailers through the reasons why three successful Ontario micro-licensed cultivators turned to overseas markets first – focusing on how they found revenue opportunities beyond Canada’s crowded recreational sector. Attendees will learn about the benefits and drawbacks of exporting from a micro-cultivator’s vantage point, along with proven strategies for building global relationships that yield consistent international sales. The discussion will also address what needs to change in provincial wholesale frameworks to encourage more micro-cultivators to consider local sales, ultimately helping retailers engage with an expanded range of high-quality products.