Moderated By: David Brown, StratCann.
Panel Description:
This session explores how producer pricing, marketing, and provincial markups sets the stage for wholesale orders and why these key metrics often guide which products hit retail shelves. Industry experts will teach retail owners, store managers and supervisors how to balance price, lab results, and consumer demand – offering data-driven tips for diversifying inventory and improving profit margins. Learn how targeted marketing and brand representatives can shape purchasing habits, drive high-demand SKUs, and give consumers the confidence to make informed choices. Participants will leave with practical strategies for accessing and analyzing data, fine-tuning product selection, cultivating brand/product loyalty, and creating a more informed experience that keeps both retailers and consumers satisfied in Ontario’s recreational cannabis market.