Panel Description: This session is designed for experienced budtenders, supervisors, and retail owners who want to learn how to improve sales performance in Ontario. Learn proven techniques to increase conversion rates, move product faster, and grow basket sizes – both in-store and online. Industry experts will share industry-specific strategies to upsell effectively at checkout, guide customers with confidence, and maximize revenue while maintaining a positive, compliant retail experience.
Panel Description: If you’re a cannabis producer or retail professional, this session will give you a firsthand look at the winning approaches behind Ontario’s highest-performing recreational cannabis retailers. Attendees will discover which retailers are commanding the market, the products driving top-tier sales, how these retailers learn about upcoming consumer trends, and how they consistently meet their target customer’s demands in a fast-paced market. Attendees will gain insights into the next steps these leading retailers plan to take for continued profitability and building stronger customer loyalty. Network and learn from experienced, high-performing Ontario retail professionals, only at Grow Up Conference & Expo.
Panel Description: This session explores high-demand skillsets and abilities that have propelled many budtenders into supervisory, management, and even brand-representative roles in the industry. Aimed at ambitious budtenders and middle managers eager to move up, attendees will learn about the impact of intentional mentorship – how to seek it, build meaningful relationships with potential mentors, and effectively request guidance to become a stronger professional. Attendees will takeaway a clear roadmap for developing the right in-demand skills and invaluable connections needed to evolve and thrive in leadership positions within a highly competitive cannabis retail landscape.
Panel Description: Ambitious supervisors seeking to move beyond middle management are often faced with nonstop responsibilities in the cannabis industry. This panel takes a firm stance on pushing through ordinary fatigue, while underscoring the real differences between feeling tired and truly reaching a breaking point. Expert speakers – who have successfully transitioned from manager to leader – will share coping strategies that maintain mental health, promote strong performance, and keep pace with industry demands. Attendees will leave equipped with practical strategies to stay focused, sustain their well-being, and advance into higher-level roles without letting everyday challenges become an excuse.
Moderated By: Dr. Av Singh, Scotian Cannabis Alliance.
Panel Description: Do you grow cannabis in Ontario? Please join our special guest speaker, Jason Bent, Director of Policy Research at the Ontario Federation of Agriculture (OFA), to learn how cannabis farmers can become part of Ontario’s largest general farm organization – one that proudly represents 38,000 family farm members across Ontario.
Discover how the Farm Property Class Tax Rate program might benefit your cannabis farming operation, and see how OFA’s advocacy, policy work, and local leadership initiatives support a stronger, more sustainable future for cannabis farmers across the province. Whether you’re seeking to reduce costs, navigate regulatory challenges, or join a community of like-minded farmers, this special presentation offers a direct path to the resources and expertise that will help cannabis growers thrive under the OFA banner.
Moderated By: Dr. Av Singh, Scotian Cannabis Alliance.
Panel Description: This session features seasoned outdoor cannabis farmers and outdoor cannabis genetic breeders who will share their firsthand insights on commercial-scale outdoor cultivation. Learn about how genetics bred for specific outdoor climates can achieve a greater resistance towards pathogenic and environmental challenges, causing more consistent yields and greater final sale prices. Discover the true cost differences between outdoor, greenhouse, and indoor cultivation methods, and learn why outdoor production may prove to be an effective business model as the industry continues to stabilize. Attendees will also gain best agricultural practices unique to outdoor cannabis farming, helping new outdoor growers avoid common pitfalls and capitalize on opportunities that indoor and greenhouse growers might overlook.
Panel Description: This panel brings together Indigenous cannabis producers and representatives from Indigenous cannabis commissions to share their experiences navigating a system that often fails to reflect their realities. Panelists will discuss why many Indigenous communities have developed their own regulatory frameworks, the challenges of operating without a Health Canada license, and the barriers that exist when attempting to access broader markets, genetics, and fair licensing pathways. This session offers licensed producers and industry stakeholders an honest look at the current landscape – and the need for meaningful inclusion, equity, and collaboration in Canada’s legal cannabis industry.
Session Description: Kevin Jodrey’s keynote will guide retail industry professionals on understanding the importance of applying a “craft” mindset to producers of any size. He shows how careful attention to detail can create unique value, even as the industry normalizes and shifts toward commercial cultivation. Attendees will discover that “craft” isn’t limited to smaller producers – rather, it’s a pathway for better product lines, more sustainable practices, and meeting evolving consumer expectations. Kevin’s goal is to inspire positive change by merging artisanal quality with commercial efficiency, ultimately bringing greater value to both the marketplace and the environment.
Panel Description: This session guides retailers through the reasons why three successful Ontario micro-licensed cultivators turned to overseas markets first – focusing on how they found revenue opportunities beyond Canada’s crowded recreational sector. Attendees will learn about the benefits and drawbacks of exporting from a micro-cultivator’s vantage point, along with proven strategies for building global relationships that yield consistent international sales. The discussion will also address what needs to change in provincial wholesale frameworks to encourage more micro-cultivators to consider local sales, ultimately helping retailers engage with an expanded range of high-quality products.
Panel Description: Sealed packaging forces retailers to justify quality they can’t touch or smell. A panel of cannabis lawyers, lab experts, compliance experts and standards advocates will unpack the newest testing, labeling, and marketing rules, trace how quality signals move from grower to shelf, and show why a high-THC label often misleads buyers. They’ll explain how the latest regulations reshape both risk and opportunity. Attendees will take home a clear playbook for smarter purchase orders, faster-moving inventory, and compliant talking points that strengthen customer trust and improves store performance.
Recent Comments