Abi Roach’s illustrious career in the cannabis industry is a testament to her visionary leadership and unwavering dedication. Spanning over two decades, her journey began with the groundbreaking HOTBOX, a lounge and shop that played a vital role in the Canadian cannabis legalization movement. At Mera Cannabis Corp, Abi’s expertise as Head of Marketing & Merchandising was instrumental in crafting their acclaimed premium cannabis concentrates.
Her tenure at the Ontario Cannabis Store further showcased her exceptional skill in product curation and commitment to enhancing customer experiences. Today, Abi continues to shape the industry as a cannabis strategy consultant for Dope Brands and as Senior Strategic Account Manager for McIntyre Creek Cannabis. Her relentless drive to destigmatize cannabis and her passionate advocacy have profoundly impacted the industry, establishing her as a true pioneer and a source of inspiration in the world of cannabis.
