Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2019

Adam Coates

Adam is a veteran executive of the cannabis space and is one of the early industry adopters, helping propel Westleaf forward by leading and executing its retail roll-out in Western Canada. As one of the first to join the company, Adam spearheaded the creation and launch of Westleaf’s unique retail brand, Prairie Records. He has led the brand development of Westleaf’s proprietary suite of products which includes Loon – a health and wellness line, in addition to, Backstage and General Admission, two premium recreational lines. With a strong passion for creativity and an ability to be agile in an ever-changing industry, Adam has played a pivotal role in helping carve out a strong position for Prairie Records in the Canadian cannabis market.
He brings a wealth of experience in regulated consumer-packaged good sales and marketing initiatives. Prior to Westleaf, Adam was Vice President of Specialty Sales at Labatt Breweries of Canada, where he was responsible for over $70 million in revenue and overall volume and revenue growth in eight major urban centres across Canada. Prior to that, Adam served as Senior Manager of Finance at Labatt, where he led the business integration, including brand expansion and budgeting plans, for the acquisitions of Mill Street Brewery and Mark Anthony Brands. Adam holds an Honors Degree in Business Administration from the Richard Ivey School of Business.
Adam is a passionate advocate for creating a memorable and distinct consumer experience and is a highly sought-after speaker in the growing cannabis retail sector.

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