Adam is a veteran executive of the cannabis space and is one of the early industry adopters, helping propel Westleaf forward by leading and executing its retail roll-out in Western Canada. As one of the first to join the company, Adam spearheaded the creation and launch of Westleaf’s unique retail brand, Prairie Records. He has led the brand development of Westleaf’s proprietary suite of products which includes Loon – a health and wellness line, in addition to, Backstage and General Admission, two premium recreational lines. With a strong passion for creativity and an ability to be agile in an ever-changing industry, Adam has played a pivotal role in helping carve out a strong position for Prairie Records in the Canadian cannabis market.
He brings a wealth of experience in regulated consumer-packaged good sales and marketing initiatives. Prior to Westleaf, Adam was Vice President of Specialty Sales at Labatt Breweries of Canada, where he was responsible for over $70 million in revenue and overall volume and revenue growth in eight major urban centres across Canada. Prior to that, Adam served as Senior Manager of Finance at Labatt, where he led the business integration, including brand expansion and budgeting plans, for the acquisitions of Mill Street Brewery and Mark Anthony Brands. Adam holds an Honors Degree in Business Administration from the Richard Ivey School of Business.
Adam is a passionate advocate for creating a memorable and distinct consumer experience and is a highly sought-after speaker in the growing cannabis retail sector.