Adam Coates

Adam Coates

Calgary, AB, Canada
Chief Commercial Officer, Westleaf Inc.

Adam is a veteran executive of the cannabis space and is one of the early industry adopters, helping propel Westleaf forward by leading and executing its retail roll-out in Western Canada. As one of the first to join the company, Adam spearheaded the creation and launch of Westleaf’s unique retail brand, Prairie Records. He has led the brand development of Westleaf’s proprietary suite of products which includes Loon – a health and wellness line, in addition to, Backstage and General Admission, two premium recreational lines. With a strong passion for creativity and an ability to be agile in an ever-changing industry, Adam has played a pivotal role in helping carve out a strong position for Prairie Records in the Canadian cannabis market.
He brings a wealth of experience in regulated consumer-packaged good sales and marketing initiatives. Prior to Westleaf, Adam was Vice President of Specialty Sales at Labatt Breweries of Canada, where he was responsible for over $70 million in revenue and overall volume and revenue growth in eight major urban centres across Canada. Prior to that, Adam served as Senior Manager of Finance at Labatt, where he led the business integration, including brand expansion and budgeting plans, for the acquisitions of Mill Street Brewery and Mark Anthony Brands. Adam holds an Honors Degree in Business Administration from the Richard Ivey School of Business.
Adam is a passionate advocate for creating a memorable and distinct consumer experience and is a highly sought-after speaker in the growing cannabis retail sector.

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NIAGARA FALLS, ON JUNE 09, 2020. North America’s leading cannabis cultivation and extraction conference, tradeshow and awards show, Grow Up, has made the difficult decision to reschedule the 4th annual show in Niagara Falls, ON which was slated to take place September 1-3, 2020.

This decision has been made from monitoring the COVID-19 (coronavirus) situation both in Ontario and around the world, along with the advice and recommendations from Grow Up’s advisory board.

“The health and safety of our attendees, speakers and exhibitors are our main priority,” says Randy Rowe, President of Grow Up. “Even though our event is three months away, we feel that we cannot responsibly produce a show that brings together 4,500 delegates and over 200 exhibitors from around the world”.

Grow Up Conference and Expo will be bringing its conference, tradeshow and awards to Victoria BC next summer. This west coast show featuring the Grow Up Extraction Zone, hosted by Extraction Magazine, will bring over one hundred high-level industry speakers, exhibitors and thousands of delegates together on Vancouver Island. Details to follow.

The premier Grow Up Awards Gala will still take place, but will be hosted in Victoria BC in the Summer of 2021. “The Cannabis industry has made tremendous growth over the last year and we are determined to recognize the excellence and innovation with our 2nd annual awards show”, says Neill Dixon, Co-Founder of Grow Up. “Bringing the Grow Up Awards Gala to Victoria BC will make it easier for our west coast growers and suppliers to be a part of the celebration”.

The 2021 Niagara Falls version of Grow Up will take place September 1-3, 2021 at the Scotiabank Convention Centre, Niagara Falls, ON.

We appreciate your patience and thank you for your support and stay safe.

Thank You

For more information please contact:
Randy Rowe