Antonio is a skilled negotiator, engineer, strategist, and certified cannabis sommelier who made a bold career shift from a successful business trajectory to following his passion for cannabis and its evolving legal landscape globally. Before relocating to Canada and entering the legal cannabis industry in 2020, Antonio accumulated extensive experience at Whirlpool Corporation. His roles spanned across Research & Development, Sales, New Business Ventures, and Innovation, where he spearheaded business deals, projects, and teams across multiple countries. Transitioning to Vancouver, Antonio initially worked as a budtender before leveraging his expertise in multiple sales and strategy roles to assist companies in launching their brands and products in the Canadian market. Presently, Antonio holds the role of National Key Account Manager at Rubicon Organics, a leading producer of premium organic cannabis in Canada.
