Ashley Chiu is a Strategy and Transactions Management Consultant at EY-Parthenon within EY Canada. She is constantly exploring transformational opportunities in the cannabis market and is passionate about uncovering the disruptive potential of cannabinoids on consumer health. Ashley advises companies and investors who are looking to explore new markets by identifying high-growth opportunities, navigating dynamic regulatory complexity, and developing commercial, innovation, and go-to-market strategies. Over the past four years, Ashley has led commercial and operations due diligence for transactions and investments in the global cannabinoid industry totaling over $6B.