Ashley Coco is the Cannabis Brand Execution Manager for the Boston Beer Company. With roots in design and production at brands like Canada Goose and adidas, Ashley first joined the cannabis industry in 2019. She has held key roles at Canopy Growth Corporation and Dynaleo and now leads brand execution for Boston Beer’s two cannabis brands TeaPot infused iced tea and Emerald Hour cannabis cocktails. Her work focuses on bridging the gap between retail, sales, and consumers—ensuring brand experiences resonate from shelf to session.
