Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2017 | 2018 | 2019

Cam Battley

Cam Battley is Chief Corporate Officer of Aurora Cannabis, one of the world’s largest and fastest growing cannabis companies. A passionate spokesperson for the medical cannabis industry, Cam started with Aurora Cannabis in March 2016 and has been a key driver to Aurora’s emergence as a global leader.

As a senior healthcare industry leader and strategist with more than 20 years of international experience, Cam is the lead external-facing executive of Aurora, responsible for establishing and managing relationships with shareholders, analysts, media, regulators, governments, and other companies and organizations operating in the cannabis sector. He also chairs the Executive Committee, acts as liaison with the Board, and ensures organizational alignment across the Company’s operations, domestic and international.

Cam is a member of the Board of Directors of Cannabis Canada, the trade association of Licensed Producers. With a background as a health sector management consultant, he brings experience in government, health- care NGOs, and the biopharmaceutical industry.

Prior to joining Aurora, Cam was Vice President of Communications and Corporate Development for Bedrocan Canada, an experienced world-wide producer of legal cannabis. During his time there, Cam was the primary spokesperson and responsible for media, external communications, investor relations, business development, government relations, and physician and patient initiatives. Cam’s leadership generated significant media coverage for Bedrocan.

In 1997, Cam founded Health Strategy Group, an international management consultancy with clients ranging from health professional and patient NGOs, to innovative and generic pharmaceutical firms, and biotechnology and medical device companies. While there, Cam established himself as an expert speaker and communicator and was retained to provide media training for executives and health professionals throughout the industry.

Before founding Health Strategy Group, Cam was Vice President, Creative, of Veritas Communications. Under Cam’s leadership, Veritas grew from six to 24 employees, becoming Canada’s largest health care communications firm.

Cam also worked for Eli Lilly and Company, as Director of Communications for Canada. There, Cam was the lead spokesperson for all corporate and product communications (including Prozac), developed public information and awareness campaigns with mental health organizations, conducted issues management, and developed an external publication that included contributions from leading journalists and public figures.

Cam arrived in the health sector after serving as Legislative Assistant to the Canadian Minister of Consumer and Corporate Affairs, where he was responsible for developing legislation and shepherding it through the House of Commons, as well as negotiating with stakeholder groups and opposition parties. He is proud to have helped develop and introduce Bill C-91, which provides patent protection for innovative pharmaceuticals.

Cam is also the founder of Wind Gage Communications, a video and film production company. He is a member of the Board of Directors of Micron Waste Technologies, and of Campaigning for Cancer (South Africa).

Cam lives in rural Ontario, Canada with his wife and two children. He coaches boys’ and girls’ soccer teams and is a Scout leader. He is a trail runner and PADI certified Rescue Diver.

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