Previous Speaking Engagements at Grow Up:
2025 Toronto

Dia Friedman

Dia Friedman has five years of experience in the cannabis industry, starting out on the retail front lines as a budtender and quickly rising into management roles within three years. Her hands-on background in dispensary operations and customer service has given her a well-rounded perspective on the cannabis market. She is currently one of the Ontario Sales Managers at Woody Nelson, a craft cannabis producer, where she leverages her retail expertise to build strong partnerships with cannabis retailers across the region . Her professional journey reflects a dedication to connecting consumers with quality cannabis products and supporting the industry’s growth in a responsible, community-focused way.

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