Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2022 Victoria BC

Dominique Laverdure

Dominique Laverdure has more than twenty years of marketing and communications experience, overseeing both strategy
With over 25 years of experience with public, private and non-profit clients, Dominique Laverdure has developed integrated
communications and marketing strategies for Quebec’s top brands. In 2004, she left the big city life in Montreal and founded
Rouge marketing in Mont-Tremblant. Since then, the agency established a strong reputation in Quebec and in France, thus
bringing its sought-after know-how to Europe.

Dominique is a multidisciplinary strategist who understands the complexity and challenges of generating business value.
Adept at communicating strategies and business propositions effectively, she is a high-profile business leader with a solid
expertise in marketing communication, public relations, and business development.

As a positive and committed visionary, Dominique is driven by business opportunities, and determined to support
entrepreneurs in their growth and outreach. On a daily basis, she inspires leaders and mobilizes teams by sparking their
creativity and encouraging them to break out of conventional thinking. She embraces a collaborative approach to ignite
passion in people to work towards a common goal. Dominique keeps abreast of current trends and challenges related to
the business market and the public sector. She studies the relationships between entrepreneurs, municipal institutions and
political organizations, and identifies the opportunities that arise from their complex interconnections.

Dominique has been a member of the EO Montreal organization for over 5 years and serves as President of its business
network for a second term. She also acts as a Member Experience Director on the Board of EO Canada, and as a mentor to
several start-up entrepreneurs.

Dominique is also a board member of Origine Nature, a company specializing in the production and sale of recreational
cannabis, where she holds the position of VP Marketing.

Moreover, Dominique is a board member of the Conseil de gestion de l’assurance parentale du Québec since May 2018. She
is also on the board of directors of The Chambers of Commerce Insurance Corporation of Canada since February 2018.
Interested in social issues and the value of giving back to her community, Dominique holds the role of President of Domaine
Saint-Bernard, an ecotourism park in Mont-Tremblant. She is also the founder and President of Chefs à la rescousse, an NPO
launched in the spring of 2020, amid the pandemic.

On November 7, 2021, Dominique officially became a councillor for the City of Mont-Tremblant. She also acts as deputy mayor.
Dominique is a born leader with a bold and daring style. She dares to be brave, to step over the line, to innovate, to surround
herself with exceptional talent, to take risks in some of her business decisions, to change the corporate culture, to offer
freedom to her team, to redefine the client approach… Above all, Dominique dares to succeed.

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