Dr. Shane Morris leads Morris and Associates Consulting Inc., a global cannabis consultancy that provides regulatory and product development support to industry actors based on experience and proven execution. Dr. Morris has held C-suite and senior executive leadership roles in government and industry. He has over 20 years of experience in scientific and regulatory affairs. Dr. Morris has been a senior executive in the cannabis industry since 2015. Committed to rigorous, science-based consumer focused innovation, Shane has led the development and market introduction of many new cannabis products in the Canadian and European markets. Prior to consulting, Dr. Morris was Chief Product Officer for Aurora Cannabis. Shane’s proven expertise in quality assurance, cannabis operations, regulatory affairs and food safety ensured success in launching legal vapes, gummies, mints, chocolates, cookies, softgels and drinks. Products developed by Dr. Morris had retail sales of over $40M in 2020. Dr. Morris currently serves on the Board of Directors on Feather Inc, a cannabis innovation company operating in Canada and the USA.