With roots in the cannabis industry dating back to the 1990s, James “Jimmy” Easter brings decades of hands-on experience, deep industry knowledge, and an unwavering passion for the plant. After starting out as an underground grower, Jimmy began managing hydroponic stores in 1998, building a strong network and reputation along the way. Since joining the BioFloral sales team in 2017, he has overseen retail accounts across Ontario, Quebec, and the Maritimes, and now leads commercial sales efforts in Ontario.
