Jeff is the co-founder of The Roots Collective, a sales and marketing agency that helps cannabis brands and retailers build meaningful partnerships. We specialize in wholesale and retail sales strategy and pricing optimization, focusing on creating sustainable business in the cannabis market.
Our approach is simple:
- We analyze market trends to develop effective sales strategies for our brand and retail partners
- We use clear, actionable data to guide wholesale purchases and negotiations.
- We prioritize relationship-building between brands and retailers, ensuring mutual success.
My personal experience in the rec cannabis industry includes working with Canopy Growth as their Ontario Territory Manager, and with Ono Cannabis as their Provincial Sales Manager.
