Jen Meyers is the CEO and Co-Founder of Zelca Ltd., a Calgary-based company that holds a microprocessor and research license. Zelca’s flagship brand, Manna, is dedicated to creating sustainable, mindful, and accessible cannabis products that reshape the edible experience for modern consumers. With a mission to foster creativity and give back to the community, Zelca plays a key role in supporting the Canadian cannabis industry, acting as an incubator and launchpad for emerging cultivators, brands, and creatives. A passionate advocate for the cannabis sector, Jen actively lobbies for industry reform and serves on the Board of Directors for the Canadian Cannabis Council, driving positive change within the field.