Tommy Chong Returns Home

We are thrilled to announce that Tommy Chong, legendary cannabis advocate, comedian, and actor, will be returning to his hometown of Edmonton to participate in a series of special events, including our Kick-Off Riverboat Party, meet-n-greet and an interview with his son Paris.

Keynote: Minister Nally

The Impact of the Red Tape Reduction Act on Alberta’s Cannabis Industry

Learn how the Red Tape Reduction Act is reshaping Alberta’s cannabis industry. We will discuss the progress made in reducing regulatory hurdles, enhancing sampling and retail experiences, and explore future initiatives such as farmgate sales and public consumption.

Canadian Cannabis Championship

Grow Up is proud to be bringing the Canadian Cannabis Championship back to Alberta, Sunday September 29, 2024, at the Edmonton Convention Centre. The top licensed producers in cannabis flower/pre-rolls/vape catridges and concentrates will be competing for the title of best in Canada by live judging in the Grow Up Consumption Lounge. Consumers welcome.

Canada's Largest Industry Tradeshow

Get your company in front of top growers, the best brands, largest retailers, suppliers, manufacturers, distributors, hundreds of top speakers/keynotes and thousands of delegates.

Riverboat Kick-off Party Early

Limited Seats to this Exclusive Event

Saturday September 28, 2024 (8:00 pm – 11:00 pm)
Join us for an unforgettable evening at the Riverboat Kick-off Party aboard the Edmonton Queen. This exclusive event is limited to just 150 tickets, offering an intimate setting to kick off the Grow Up Alberta weekend. Your ticket grants you access to a night filled with food, music, and the stunning scenery of Edmonton’s River Valley. A special opportunity to meet cannabis icon Tommy Chong as we cruise along the river. Enjoy the beats of a live DJ. Drinks will be available for purchase at the cash bar.

Retail Buyer Application

Grow Up brings Brands and Buyers together.

Are you ready to take your cannabis retail business to new heights? Step into the Brand and Buyers Zone, where retail store owners, managers, and buyers can connect with industry-leading brands and uncover the latest cannabis products and innovations.

Previous Speaking Engagements at Grow Up:
2017 | 2021 Niagara Falls | 2022 Niagara Falls | 2024 Toronto | 2025 Toronto

Jennifer Maccarone

Jennifer Maccarone is a seasoned leader in the cannabis industry, currently serving as the head consultant at Total GxP Inc. and previously as the COO of Final Bell Corp, a prominent contract manufacturer of vapes and solventless products. With a background as the former CEO of Safari Flower Company, a leading B2B licensed cultivation and processing facility, Jennifer has a wealth of experience in producing unique cultivars at a commercial scale.

During her tenure as the Chief Quality Officer at Newstrike/Up Cannabis, she led quality and regulatory operations for indoor and greenhouse facilities, earning accreditation as an ISO auditor and utilizing lean six sigma fundamentals from her pharmaceutical background. Jennifer’s expertise extends beyond her operational roles; she has been instrumental in guiding numerous cannabis industry applicants, with over 12 successful Health Canada license grants and various licenses in Jamaica.

With a track record of achieving 100% compliance ratings in more than 100 Health Canada audits, Jennifer is dedicated to advancing industry standards. She contributes to academia as a part-time instructor at Niagara College and serves on advisory committees at Niagara College, Ryerson University, and Seneca College, further demonstrating her commitment to shaping the future of the cannabis industry.

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