Joe has held key roles on several teams who have innovated solutions for the Canadian cannabis industry, including but not limited to developing the cannabis program at Durham College as well as the cannabis program at Centennial college. Joe also co-created CannSell, the only government-approved cannabis retail training program in Ontario. He helped to build out Medz Cannabis by the Toronto Pearson Airport, and opened the 2nd licensed Farm Gate store in Canada. Joe has made significant contributions to more than a dozen cannabis SKUs across Canada, including several notable first-to-market products.