John is the founder of HIGH NORTH and developer of the proprietary HIGH NORTH score. With over 10 years of CPG product marketing & sales experience in companies like Johnson & Johnson, Mondelez, Effem and Maple Leaf Foods, John has a proven record of successfully deducing and leveraging consumer insights to inform marketing and sales strategies and launch products nationally. John holds a MBA from Ivey and a Bachelor or Arts from UWO.
