Loretta Eldridge is the Director of Marketing at Ample Organics, a leader in cannabis tracking and reporting technology that powers 70% of Canadian licensed producers. Loretta brings extensive marketing experience from a decade-long career in book publishing, managing marketing teams in the development and implementation of national campaigns. She holds certificates in Strategic Marketing from Ryerson University, Creative Book Publishing from Humber College, and is a Bachelor of Arts (Hons) graduate from Trent University with a Double Major in English and Cultural Studies.