Marc Solby is the founder of Lighthouse Consulting and the Cannabis Consumer Update: Canada’s only ongoing, syndicated market research study on the cannabis consumer.
He is a regular contributor to general news and industry publications on the cannabis category in Canada and its marketing regulation and practices.
In addition to advising Licensed Producer applicants, he has extensive multinational experience consulting in the beverage alcohol category having worked with: A-B InBev, Constellation Brands, Bacardi, Absolute, Jose Cuervo, Beam, and Canada’s leading bar/restaurant company Cara Operations. The firm has worked with many of the world’s leading brands including: Toyota, Volvo, Pfizer (Viagra), New Balance, Xerox, Yellow Pages and others.
Prior to launching Lighthouse Consulting in 2001, Marc was a Director of Marketing at Labatt Breweries as well Director of Planning, Strategy and Information. His initial role at Labatt was Marketing Manager for Labatt Blue, at the time, Canada’s largest beer brand. During his stint on Blue, he successfully relaunched the brand behind the highly acclaimed and successful “Out of the Blue” campaign.
Since 2013, Marc has been an instructor in Marketing at the University of Toronto’s school of business and professional studies, Continuing Studies where he has led the curriculum development and instruction of several courses. He is a Certified Management Consultant (Institute of Certified Management Consultants of Ontario) CMC