Matthew holds a Bachelor of Science from the University of Alberta where he studied Botany, Genetics, and Entomology through the Sciences faculty, as well as Plant Breeding, Plant Pathology, and Agronomy through the Agricultural Sciences faculty. Matthew has been producing medical cannabis full time for the past twelve years, since the early inception of the MMAR/ACMPR regulations. Throughout his time of hands-on growing combined with studied learning, Matthew has been practicing breeding genetics under the moniker of 710Canuck. To date, Matthew has successfully curated seventeen different seed lines that are currently in rotation from various Licence Holders for use in Canada’s adult use market. Matthew is currently the Plant Breeder where he has developed a breeding program for producing unique cultivars blending old and new genetics to proprietary cultivars for the Canadian market.